The Pioneering Practice by Amanda C. Watts
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The Pioneering Practice by Amanda C. Watts
Now is the time of the Pioneering Practice! Best selling author and marketing expert Amanda C. Watts shares her book 'The Pioneering Practice' as an audiobook. Described as 'The number 1 authority in marketing for accounting firms in the world' Amanda's insights will transform the way you market you...
Neueste Episoden
17 Episoden
Part 1 - Engage
Everything you do leaves an online footprint. Your job is to create a footprint that others want to follow, and to bring their friends with them.
Part 3 - Sales Conversions
In order to persuade a prospect to buy from you, you have to create the right buying environment. Environment dictates the performance of you marketin...
Foreward by Paul Bulpitt
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trus...
Part 2 - Connect
Relationships first, sales second™. Understanding how to connect with your audience, how to build relationships is very important. The way in which tr...
Foreward By Amanda C. Watts
Now is the age of The Pioneering Practice. A strong divide is emerging in the industry between traditional accounting practices and those that are run...
Acknowledgements & Your Next Steps
Here I thank the people that made this book possible (you know who you are) and outline the next steps that accountants, bookkeepers, CPA's and financ...
Time, The Great Equaliser
Managing your time is critical if you are going to successfully grow your accounting firm. Why? Because your cashflow follows your calendar.
Strategy 6 - Automation
Marketing automation enables you to engage and nurture leads and prospects. It is about removing you from the process by using a machine, some softwar...
Strategy 5 - Authority
To lead and be seen as an authority you may think that you need to be the best in the world. But this isn't the case. In reality, you just need to be...
Strategy 1 - Positioning
Positioning is not about being seen as different from your competition, it is about being seen as the only solution to your clients problems.
Strategy 8 - Campaigns
This strategy brings together the previous 7, and shares with you the real power of running a pioneering campaign. Move from speaking with one prospe...
Stratgey 7 - Events
Imagine a platform that allows you to share your knowledge, build relationships, offer advice, answer questions and position yourself as an authority....
Introduction
Thank you for listening.
P.S. Not all accountants are created equal. When you are ready to become a VITAL accountant (Value, Impact, Trus...
Strategy 9 - Experience
Once you have signed a new client the experience they have in the first 100 days with you will determine how long they stay, how good a client they ar...
Strategy 3 - Platfrom
Platform is another word for stage. In fact, it is a stage that elevates you above the crowd. Choose the right platforms and you'll soon stand head an...
Strategy 2 - Brand
Your brand isn't your logo, your business card or your pop-up banner you take to networking events. Your brand is a combination of how you look, how y...
Strategy 4 - Educate
Education based marketing is the sharing of knowledge with the purpose of building trust. It helps you establish credibility with your audience throug...