The Peter J Thomson Podcast
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The Peter J Thomson Podcast
Digital marketing, design thinking and growth hacking with Peter Thomson. Featuring interviews with the best entrepreneurs, investors, designers and innovators from the New Zealand, London and New York startup scenes.
Neueste Episoden
12 Episoden
Laravel for non-developers
Modern AI tools allow non-technical business people to create new software workflows, automations and even entire applications. The Laravel framework...
Building a Venture Capital Platform
A story from the early days of building the Icehouse Ventures investor portal.
Mistakes people make when starting a website project
I've seen too many website projects fail because of an unclear scope, architecture problems, over-engineering or a lack of testing.
The Uncertainty Principle In Marketing
The uncertainty principle in quantum physics helps explain why it's so hard to track everything in marketing all at once. There are some interesting l...
What is a strategist?
Quotes on what a strategist is and what makes for good strategy.
Value Proposition Canvas
A look at the value proposition canvas template. Original article here: https://www.peterjthomson.com/2013/11/value-proposition-canvas/
Ad Agencies vs Management Consultants
Ad Agencies vs Management Consultants by Peter Thomson
Marketing vs Design
The difference between marketing and design isn’t obvious. They’re obviously different professional disciplines, but the real difference is in the min...
How Value Your Intellectual Property
How to value the intellectual property generated by a design project by comparing your product to similar products.
Accounting for Innovation
Using accounting and economics to explain the importance of investing in design and innovation. Episode 3 explores two articles from 2009 that are sti...
The Business Case For Design
A quick look into the business metrics that you can use to help build the business case for design and innovation. A blast from the past review of an...
Why I Love Design
First episode of the Peter J Thomson podcast. This week we cover how I first became interested in design.