Conversionations - Conversations About Conversion Optimization
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Conversionations - Conversations About Conversion Optimization
Experimentation, A/B Testing, CRO. Call it what you may. Conversionations is the podcast to listen to, to get your optimization fix. Hosted by Manuel da Costa along with guests Chad Sanderson, Tim Stewart and many more.
Neueste Episoden
24 Episoden
S03E03 - Non CRO skills for CROs
In this episode we're joined by Elise Maile, Tim Stewart, Val Kroll and Manuel da Costa to discuss the soft skills and sales skills that CROs need bey...
S03E02 - Mythbusters Part 2
A continuation of Episode 1 where we pick up where we left off discussing the myths of best practices that are affecting CROs and the industry.
S03E01 - Mythbusters Part 1 - Busting the best practices in CRO
In this episode, we're putting all the best practices under a microscope. It's time to bust some myths about the long accepted best practices and ques...
S2E10 - The Past, Present & Future Of CRO going into the next decade
In this live version of the podcast, we talk about how CRO has evolved from 2010 and what it will evolve into in the next decade. A lot of interesting...
S2EP09 - Experimentation Ops and why only few CRO teams get to the next level
Very few CRO teams escape their testing silo. We explore how Experimentation Ops make it possible to educated, engage and evangelise a testing culture...
S2EP08 - Why CRO project management is not enough
Traditional CRO project management or program management is not enough to make a testing program successful. In this podcast, we introduce you to Expe...
S2E07- Neuroeconomics & CRO in Australia
Nima Yassini from New Republique in Australia joins us for a conversation about the state of CRO down under. We also discuss the use of Neuroeconomics...
S2E06 - UX vs CRO
Guests include Unn Swanström from Doberman and Valerie Kroll from Search discovery. We discuss how UX and CROs work together or against each other and...
S02EP5 - The Importance Of Peer Review In Experimentation
In this episode, we discuss the importance of an outside view to vet the quality of your experiments. Guests include Chad Sanderson and Tim Stewart
S02EP4 - The Best A/B Testing Tool - Revealed
What's the best A/B Testing tool. We reveal all in this episode
S02EP3 - Should we be calling it CRO?
CRO. Conversion Rate Optimization. Is it the right phrase to describe our daily activities as optimizers? In this episode, we discuss whether CRO is a...
S02EP2 - Making friends and influencing stakeholders
In this episode, Alex Abell joins Manuel da Costa to discuss how making a personal connection with people you work with will transform your CRO progra...
S02EP1 - The Ethics of Experimentation
Joined by Chad Sanderson from Microsoft, Tim Stewart, and Alex Abell from Lunchpool to discuss the ethics of experimentation. Conversionations is the...
S01EP11 - Mistakes CROs still make in 2018
This episode features new guests Valerie Kroll (Search Discovery) and Guido Jansen joining Tim Stewart and Manuel da Costa to talk about the mistakes...
S01EP10 - Considering Risk & Reward in CRO
Georgi Georgiev is the special guest joining Tim Stewart and Chad Sanderson talking about risk and rewards in CRO.
S01EP9 - Getting out of your comfort zone
In this episode Tim Stewart takes charge as the host of Conversionations and talks to Chad Sanderson about Getting out of your comfort zone as a CRO.
S01EP8 - Introducing CRO to the wider organisation
In this podcast, Chad Sanderson and Manuel da Costa discuss the challenges of setting up a CRO program and introducing it to the wider organisation.
S01EP7 - A different framework to approach experimentation
Joining us in this episode is Andrew Anderson who has a lot of experience in experimentation and offers a different approach to experimentation. Mid w...
S01EP6 - Maturity of the CRO Industry with Paul Rouke & Tim Stewart
This episode sees Manuel da Costa joined by Tim Stewart and Paul Rouke talking about digital transformation and the maturity of the CRO industry
S01EP5 - Experiment Design with Chad Sanderson & Tim Stewart
CRO Podcast with host Manuel da Costa and guests Tim Stewart and Chad Sanderson. In this episode we talk about how to set up and design an experiment...
S01EP4 - Does Gamification work in experimentation programmes with Bart Schutz
CRO podcast with host Manuel da Costa and guest Bart Schutz (Online Dialogue). In this episode, we talk about the realities of using gamification to e...
S01EP3 - AI / Machine Learning & CRO - with Chad Sanderson & Tim Stewart
CRO podcast with host Manuel da Costa and guests Chad Sanderson (Optimization manager / Subway) and Tim Stewart (Optimization Consultant / TRS Digital...
S01EP2 - Is A/B Testing is dead? with Chad Sanderson
This episode involves the latest news in the world of optimization and sensationalised marketing by testing tool vendors pushing out new technologies.
S01EP1 - The state of the CRO Industry with Chad Sanderson
Conversion optimization chat show / podcast with the founder of Effective Experiments, Manuel da Costa and Optimization manager of Subway, Chad Sander...