The MM+M Podcast
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The MM+M Podcast
MM+M editors Jameson Fleming, Jack O'Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.
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Justin Long and John Hodgman reunite to say there's only one Ozempic
You’ll recall that actors Justin Long and John Hodgman achieved advertising fame in the latter part of the 2000s for their participation in Apple’s lo...
Publicis Health global CEO Matt McNally taps in for 2026
Few people in medical marketing have as accomplished of a track record as Matt McNally.
Over the course of more than three decades, Matt...
All eyes are on CES 2026. What do medical marketers need to know?
The first episode of the MM+M Podcast in 2026 centers on the bright lights of Las Vegas.
Like clockwork, early January in Vegas is domina...
MM+M says 'Goodbye' to 2025 and 'Hello' to 2026
2025 – what a year that was for medical marketing.
So many events and developments contributed to headlines in not only MM+M but mainstream outl...
AI with intention: Responsible innovation in pharma medcomms, a podcast presented by The HWP Group
In this episode, HWP CEO Jani Hegarty and SVP of development operations Justin Schlemm share how Health & Wellness Partners is adopting AI internally...
Meet the 'GLP-1 evangelist'
2026 is going to be an exciting year for the GLP-1 space – you know it and I know it.
Long dominated by the likes of Eli Lilly and Novo N...
Why Tori Spelling is raising awareness of inflammatory skin conditions
Millions of Americans know what it’s like to live with inflammatory skin conditions – including Stella McDermott, the daughter of actress and author T...
Beyond the algorithm: What AI-powered audience intelligence really means in 2026, a podcast sponsored by Inizio Evoke
As AI becomes core to life sciences marketing, audience intelligence is evolving — quickly. This conversation unpacks what’s working, what’s being ove...
One year since the UnitedHealthcare CEO killing – how it changed health brands' messaging
How do you measure a year?
Nearly one year after it was first announced, the Omnicom-IPG megamerger has finally closed.
We...
It’s GO Time: Turning science into momentum, a podcast sponsored by Genicos
Hosted by MM+M, this episode brings together Cathy Eschenbach, SVP, group account director of Genicos, powered by Syneos Health, and John Kirk, SVP, g...
4A’s CEO Justin Thomas-Copeland thinks digital marketing can reimagine healthcare
Justin Thomas-Copeland is the CEO of the 4As, but key aspects of his career arc are defined by leadership assignments in the world of healthcare.
Healthcare is being transformed by AI, whether you like it or not
If you didn’t attend Haymarket Media’s second annual AI Deciphered conference last week in New York, I’ll be frank: you missed out.
The d...
AI and GLP-1s: An update on the forces reshaping medical marketing
AI and GLP-1s.
As a healthcare reporter, we often get asked: ‘What are the top industry trends that brand and agency leaders are most foc...
2025 MM+M Media Summit keynote with Reddit's Jess Calef
Broadcasting from the Convene in midtown Manhattan, managing editor Jack O’Brien hosts the morning keynote session with Reddit's Jess Calef and R/nurs...
Haymarket Media’s 2025 AI Deciphered conference preview
AI Deciphered is back for a second year!
On Thursday, November 13, three Haymarket Media publications – PRWeek, Campaign and MM+M – will...
Digital DTC advertising in the evolving legal and regulatory environment, a podcast sponsored by IQVIA
Join speakers from IQVIA Digital and IQVIA Applied AI Science as they discuss DTC marketing and governance as we head into 2026. Check us out at: mmm-...
Movember is here but brands still need to do more for men’s health
How many MM+M Podcast listeners are currently growing mustaches?
This is our first episode of November, also known as Movember, the annua...
We’re still not done talking about breast cancer
Reporter Heerea Rikhraj talks with Sommer Bazuro, PhD, chief medical officer at IPG Health, Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Allia...
“Media: You’re probably doing it wrong!” Sponsored by Evolvics
Hosted by MM+M, this episode brings together Oliver Nelson, managing director at Evolvics, powered by Syneos Health, and Chris Tuleya, EVP of media at...
Health media is at a crossroads
The 2025 MM+M Media Summit is back!
As such, our focus for this week’s episode is the state of health media.
To help us navi...
Navigating menopause awareness and treatment campaign
Reporter Heerea Rikhraj chats with journalist and author Tamsen Fadal about her book, How to Menopause, her menopause documentary The M Factor and how...
Inside pharma’s DTP shift, a podcast sponsored by RVO Health
In this episode, we explore how the consumerization of healthcare has pharma thinking more like retailers. RVO Health’s Suzy Jackson joins us to talk...
The NHL season is underway. AstraZeneca and Grey Health want fans to get body checked against cancer.
With the 2025-26 NHL season underway, the Florida Panthers have set out to accomplish a three-peat.
Meanwhile, AstraZeneca has another go...
Reaching audiences while protecting health data. Plus, Jamie-Lynn Sigler at the MM+M Awards
Following a very successful 2025 MM+M Awards, we bring you a special two-part episode.
This week, reporter Heerea Rikhraj brings us an insightfu...
Live from the red carpet at the 2025 MM+M Awards
Broadcasting from the floor of the Cipriani Wall Street, managing editor Jack O’Brien and editor-at-large Steve Madden spoke with executives from agen...
Previewing the 2025 MM+M Awards with Jury Chair Meghan Rivera
Thursday is the year’s biggest night in medical marketing.
Ahead of the 2025 MM+M Awards, Jury Chair Meghan Rivera discusses the top phar...
How healthcare companies partner with private equity
In this new series, MM+M explores the growing presence of private equity in the healthcare world. Host Heerea Rikhraj connects with Tom Donnelly of Su...
Defending neurodiversity in the face of Trump’s Tylenol-autism claims
It’s been just over a week since the Trump administration very publicly claimed that Tylenol usage is linked to an increased rate of autism.
Publicis Health Media invests for the future and the White House links Tylenol to autism
Medical marketing is faced with gale-force winds of uncertainty, so we’re going to spend most of this week’s episode focused on the industry’s future...
What happens when you stop taking GLP-1s? Plus, the DTC pharma ad crackdown begins.
If there are two topics medical marketers can’t get enough of, it’s GLP-1s and the ongoing crackdown on DTC pharma ads.
This week’s episode of...
Empathy decoded: What drives healthcare decisions?, a podcast sponsored by Syneos Health Communications
In this episode, we explore the story behind the Empathy Engine — Syneos Health Communications’ groundbreaking consumer data hub that's transforming t...
The truth behind Incyte’s HS Truths educational push
Hidradenitis suppurativa (HS) is, by all accounts, a painful disease.
An estimated 3 million Americans live with HS, which is most commonly iden...
Mental health warrior Jon Nelson unveils NeuroLivd
Managing editor Jack O’Brien talks with medical marketer turned mental health warrior Jon Nelson and neuroscientist Dr. Rachel Wurzman about their con...
A diagnostics company, NFLPA team to raise awareness of esophageal cancer risks
Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG.
Managing editor Jack O’Brien talks wit...
HCP marketing in an omnichannel world, a podcast sponsored by Swoop
Explore the latest trends in HCP content consumption and how pharma marketers can adapt their strategies to reach their target audience effectively wi...
The 2025 NFL season kicks off. Medical marketers and pharma brands are ready.
Are you ready for some football?
The 2025 NFL season kicks off this week with the defending champion Philadelphia Eagles hosting the Dallas Cowb...
Ready Player Type 1: A video game designed for diabetes care management
Video games are big fun and even bigger money.
The International Trade Administration estimated that the value of the global video game industry...
Meet the biopharma CEO who’s bullish on psychedelic-assisted therapies
Just over two years ago, the FDA issued its first draft guidance on clinical trials with psychedelic drugs. Now, HHS has hired a dedicated psychedelic...
AstraZeneca's Alexion doubles down on rare disease filmmaking
Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG.
Managing editor Jack O’Brien talks with Chris...
MM+M summer intern Lola Offenback's exit interview
Every year at Haymarket Media, we bring in a cohort of about 30 interns for eight weeks over the summer to learn the ropes across our business media,...