If this, then that
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If this, then that
From your friends at Berghs School of Communication comes a podcast about how brand strategy thinking can be applied to everything - big and small - to help make things better.
Neueste Episoden
7 Episoden
Adaptation
In this episode, we discuss how vital adaptation is in a world that changes, at times, very quickly. Michael talks about Burberry as an icon or adapta...
Alchemy
In this episode, we discuss how critical alchemy is in strategy, through a magical combination of positivity, people, places, and jumping intuitively...
Ruthlessness
Welcome to first of our all-new snack-sized podcast format that's shorter and sharper!
In this episode, we discuss how ruthless is a common tra...
Where #BlackLivesMatter meets brand strategy
Welcome to Episode 4: Where #BlackLivesMatter meets brand strategy
#BlackLivesMatter is the biggest global civil rights movement in decades. In...
Sustainability as brand strategy
Welcome to Episode 3: Sustainability as brand strategy
Sustainability is the world’s biggest challenge. And yet governments, companies, communit...
Why recessions are strategic opportunities
Welcome to Episode 2: Why recessions are strategic opportunities
Yes, we know - 2020. Coronavirus. Unemployment. #BlackLivesMatter. But greatnes...
Brand strategy applies to everything
Welcome to Episode 1: If This Then That
If This Then That explores how every choice contains strategy. We see strategy as more than a mindset th...