Tips for running several social media platforms at once with Chantelle Bell

Chantelle Bell has been a naturopath for 9 years, has been running her own clinic for 7, and has recently launched a new business for her line of herb...

3 Social Media Trends to Watch for in 2017

In this week’s year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO of the Soc...

Anita McLachlan’s tips for building a thriving Facebook community

The Importance of Telling Your Brand Story

Content is more powerful than advertising, and having a solid, cohesive brand story across all your content can mean the difference between a customer...

Takeaways from Jeff Walker's LaunchCon conference

Jeff Walker is author of “Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Lif...

Social Media and the Face Behind the Brand

Digital is more than just a marketing channel. In this week’s episode of the Social Media for Small Business podcast, Suzi Dafnis and Car Matson talk...

How a Podcast Can Drive Sales and Business

Tim Reid is the host of Australia and New Zealand’s #1 business and marketing podcast, the Small Business Big Marketing show. In this episode of Socia...

How to generate leads with LinkedIn

Storyboard: A Visual Storytelling App for Small Business

Storyboard is a new social media app that matches your photos and videos to the places you visit -- creating a more engaging story than you could get...

A Quick Guide to Video Marketing for Small Business

Videos are becoming an increasingly important tool for small businesses. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matso...

YouTube Advertising for Small Business

Melinda Samson of Click Winning Content (www.clickwinningcontent.com.au) is our guest. She speaks to Suzi and Cat about why small businesses should co...

Facebook Advertising Tips for Small Business

Loren Bartley of Impactiv8.com.au joins Cat and Suzi as they talk about the power of Facebook advertising for small business. We look at why small bus...

Snapchat - An Introduction for Small Business

You've no doubt heard the buzz about Snapchat. But, before you launch into yet another social media platform, we introduce you to Snapchat, who's usin...

Building a Professional Reputation using Social Media PLUS Social Media Marketing World 2016

Social media is an easy and effective way to build a reputation. In this episode Suzi Dafnis and Cat Matson speak with Mel Kettle of Mel Kettle consul...

How to grow a huge following on Instagram

Nathan Chan, owner of Foundr magazine, has built a following of almost 1million instagram followers using a simple strategy of matching his messaging...

How Bee One Third Uses Instagram to Educate and Foster Engagement

Jack Stone is the co-founder of Bee One Third (named for the fact that one-third of the world’s food is pollenated by bees), a Brisbane-based business...

How to Use Your Blog to Connect with Your Community

We speak with Jaclyn Carlson of Blog Society about how to use
your blog to connect with your community. How long does it take to
build suf...

Social Media and Marketing Trends from South By South West Interactive

The South by South West Interactive Festival hosted President Barack Obama, authors Brene Brown and Gretchen Rubin, the fouders of Under Armour, Wikip...

Engaging content, being human and solving problems with social media

Queensland Police Media administer an extremely popular Facebook page to provide important public safety and public interest information in a timely a...

The Facebook features small businesses need to know in 2016

Ben Bradshaw, CEO of SponsoredLinX is our guest. We talk about the Facebook features small businesses need to know in 2016. There's some great new one...

How to discover, compare and understand your brand's social rank

Georgie Summerhayes of Brandata is our guest. We talk about how Brandata helps you discover, compare and understand your brand's social rank and how a...

Help customers find, share and store recommendations for your business

Marc Cowper, Founder at Recomazing is our guest. We talk about how small businesses can use Recomazing to drive word of mouth marketing and how to get...

How to Influence on Instagram

Tara Kingi, Director at The Exposure Co is our guest. We talk about Influencer Marketing and how small businesses can make the most of Instragram. Inc...

How buyer personas influence our choice of social media platforms

What is the value of investing the time and resources required in getting to know our personas so well? How can understanding our customer buyer perso...

Secrets to Attention-Grabbing Social Media Posts

We talk with Belinda Weaver of Copywrite Matters about the secrets to attention-grabbing social media posts and we ask her about video streaming with...

Inbound Marketing Tips for Social Media

Ryan Bonnici of Hubspot is our guest. We talk about what inbound marketing is and why is it so much more effective than traditional, interuptive marke...

No Content Without Conversion

Michelle Falzon of We Are Content speaks to us about we shouldn’t post anything on social media without a clear conversion strategy and why it's impor...

Strategic Social Media and Social Trends

Laurel Papworth, Silkcharm, is a social media veteran, teaching thousands people each year how to harness the power of social media. In this episode s...

Twitter for Business

Twitter still seems to be one of the most awkward social media platform for SMEs to use ... but it's such a rich and valuable platform when used well....

Effective ways to use Hashtags

Phoebe Vertigan, Campaign Manager at Thirst Creative, a full-service marketing, design and digital agency based in Melbourne.  We are talking about ho...

Protips for Podcasters

We talk with Suzy Yates of The Podcast Agency about the the value of powerful podcasts produced in a professional studio using the skills of an experi...

Social Media for Not for Profits and Social Enterprises

David Parncutt of Engage Education Foundation speaks with us about how social media is at the heart of the marketing efforts for a non-profit organisa...

Social Media and the Changing Face of News

David Earley is a 'traditional news' veteran and currently audience editor at The Guardian Australia. In this episode we talk about how journalism and...

Adding Value to Online Communities

Daniel Clark is a master of business-to-business marketing and community building via social media. His expertise comes from years of IT and business...

Why Social Media Authenticity Matters

Nick Bowditch is the only person in Asia Pacific to have worked at both Facebook and Twitter and the only person in the world to do marketing for both...

What story is your social media telling?

Rachel McLean, Director of McLean Social Media is our guest. We talk about the importance of quality content creation in your social media as well as...

Why Google wants your website to be mobile-friendly

When Google recently updated its algorithm it decided it will favour mobile-friendly sites in search results. What does this mean for your website? We...

LinkedIn - The growing giant of social media

If you feel like LinkedIn is the 'sleeping dog' in the social media landscape, then think again. Sue Ellson is out guest and she explains the opportun...

Facebook - The new 'state of play' for small business.

Facebook was a fantastic tool for small business marketing. Now, it feels really tough. What is the 'real' state of play for using Facebook as a busin...

South by Southwest Interactive 2015 - Big Ideas and Trends

Attended by thousands of tech enthusiasts and early adopters, South by Southwest Interactive is a hothouse of big thinking and practical business tech...