Social Triggers Insider with Derek Halpern
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Social Triggers Insider with Derek Halpern
Internet Marketing Strategy
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23 Episoden
How Street Artist Marc Ecko Launched A Billion Dollar Clothing Company
Today I’m pumped to share the unusual story behind how Marc Ecko turned his love of street art into a billion dollar clothing company. You see, like m...
There are 2 types of passion: One is good. The other is very bad.
There are 2 types of passion: One is good. The other is very bad. I invited Adam Alter, NYT best-selling author, and professor at NYU, to explain the...
The psychological reason why you should sell what you know
Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success. I kept tell...
Tim Ferriss On Suicide, Fear of Failure, And The Secret to Success
Tim Ferriss thought about killing himself… …Now he’s a best-selling author, wildly successful investor, and entrepreneur. On this new podcast, for the...
HA! You won’t BELIEVE what this guy did at dinner. And that’s why he’s successful.
I recently read Adam Braun’s new book, “The Promise of a Pencil(affiliate link)” And let me tell you – it was GREAT. I could spend this whole blog pos...
There are three types of people – who are you?
According to Adam Grant, the New York Times best-selling author of “Give and Take,” there are three types of people in the world. Givers. Takers. And...
You can’t make everyone happy – stop trying
This past weekend, the day before I was set to give the closing keynote at the financial bloggers conference, a woman walks up to me, interrupts my co...
Crazy magician shares GREAT marketing and psychology tactics
A few weeks ago, I was browsing a book store – yes, I still do that – and I stumbled on this book called “Fooling Houdini” by Alex Stone. The title gr...
Use this framework – close your next client (the return of the Social Triggers podcast)
When you break down some of the best sales pitches, you’ll notice something that can change your business. You’ll notice that being GREAT at sales has...
How to Make Better Decisions In Life And Work
A few weeks ago, this guy asked me “Should I quit my job to start my own business?” This guy, and many other people who read Social Triggers, need hel...
Viral marketing secrets revealed by Ivy League professor Jonah Berger
What’s the secret to successful viral marketing? An Ivy League professor, Jonah Berger, released a new book this week called Contagious: Why Things Ca...
To Sell is Human by Dan Pink (Free Audio Download)
This guy spits in the face of “old school sales tactics,” and I’m happy that he did it. Here’s the deal: We live in a world where we’re all in sales....
The science of making—and breaking—habits (with Charles Duhigg)
With the new year fast approaching, I’m setting some new goals for myself, and I’m sure you are, too. My New Year’s resolutions include breaking some...
The simple path to becoming a highly-paid expert (new podcast with Tim Ferriss)
Before you become a highly-paid expert, you must first BE an expert. Yep… That means you can’t “fake it til you make it,” but instead, you’ve got to b...
How to Eliminate “Wallet Closing Words” From Your Emails, Sales Pages, and Speech
There are words that REPEL your customers… Words that stop them—dead in their tracks—from buying whatever it is you’re selling. Words that are so prev...
How to Create Great Presentations (tips from the CEO of the top presentation design firm)
If you think, “Derek, I’ll never have to give a presentation,” consider this: You may have to land a big client, create a compelling sales video, spea...
Why We Buy What We Can Get For Free
Today I’m super excited to introduce the latest edition of Social Triggers Insider. You’ll learn: Why people buy what they can get for free Why you sh...
The #1 Sales Killer On Your Site—And How to Get Rid Of It For Good
How would you enjoy suddenly having an influx of people, “chomping at the bit,” ready to buy whatever it is you’re selling? It would be insanely great...
Why People Bought The White iPhone… When They Wanted The Black One
Back when the iPhone 3G first came out, people had two options: They could buy the black iPhone or the white iPhone. You may think people made their d...
How These 3 Small Tweaks Lead to Lasting Results (with Timothy Wilson)
No matter what you do, you’re in the business of changing behavior. If you’re looking to sell products and services, you’ve got to get your target cus...
How People Make Decisions (and How it Helps You Grow Your Business)
What makes people buy one product over another? Why is discounting HORRIBLE for your business? Or, more broadly speaking, how do people make ANY decis...
How to Charge 100X More Than Your Competition (Interview with Ramit Sethi)
How can you charge what you’re worth and get it? You could slap a price on your product (or service) and hope for the best… …or you can take matters i...
How to Get Major Media Coverage For Your Business with No Connections
Getting featured in the media is GREAT for credibility, traffic, and sales. And you can do it WITHOUT CONNECTIONS. Here’s how… How the “Drafting Techn...