MAP IT Marketing
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MAP IT Marketing
Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical...
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Why I'm not making a BARBIE AI version of myself for my marketing (and other AI thoughts)
Today I’m putting on my (slightly reluctant) “let’s be responsible adults” hat to talk about something I’ve been thinking about a lot lately: how we’r...
Marketing Psychology: How to Harness Self-Perception Theory to Grow Your Business
Ever wondered why those tiny actions - like downloading a free guide or signing up for a webinar - can massively impact your brand loyalty? In today's...
When Shame Stops You Marketing (and How to Move Forward Anyway)
Ever found yourself paralysed by shame (not for something you've done, but because of someone else's words or actions?)
This week we're diving...
Your business isn't a sprint
Us business owners can be SO hard on ourselves.
We try to go at it at top speed, especially after we've had to take time out for ourselves, our...
Confidence isn't found at the end of a rainbow
Ever hoped that confidence would just magically appear before taking action in your marketing, business or life?In this episode, I'm sharing why confi...
The Psychology of Marketing and Implicit Bias - are you repelling the wrong people?
Have you ever read someone's marketing and thought, I have no idea what they’re actually trying to sell? You’re not alone. Sometimes, we’re so deep in...
The Price is Right: Mastering Your Money Mindset in Sales
I used to struggle with sales meetings. Every time we got to pricing, my voice would change, my confidence would waver, and I’d either hold my breath...
Seven Lessons from Ten Years in Business
This month marks ten years of running Identify Marketing, and I’ve learned a lot—often the hard way. In this episode, I’m sharing seven of the biggest...
The Psychology of Marketing & Cognitive Dissonance: Why Some Customers Push Back
In this episode of MAP IT Marketing, we’re diving into marketing psychology and the fascinating way our brains resist change—something known as cognit...
Learning to love the word NO in sales and marketing
In this episode of MAP IT Marketing, I dive into the messy relationship most of us have with the word NO - why it feels so personal, how to handle it...
Balancing Two Businesses with Charlotte Russell
Oh it all feels like a good idea until you're doing it!
That decision to launch a second business that kind of complements your first one, but i...
Going Rogue: What Makes People Hesitate (and How to Remove Those Blocks)
In this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the real reasons people hesitate during the sales process—and spoiler ale...
The Rogue Week: Marketing and Perimenopause,
n this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the often-untouched topic of perimenopause and how it impacts business own...
Sometimes, You Just Have to Go Rogue
In this off-the-cuff episode of the MAP Marketing Podcast, Rachel Klaver goes rogue—no podcast editor, no script, just a real chat about the messy sid...
How to Know When to End a Part of Your Business
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What Is a Thought Leader? And Should You Be One? - With Verity Craft
Are you a thought leader? Do you think you should be? Do you have to be a thought leader in business these days? If you want to be one, is it as simpl...
Why I'm Doubling Down on Content Marketing in the Age of AI
One of the best parts of being a content marketing veteran (aka, in my 50’s and having been involved in content marketing in one way or the other for...
The 15 Reasons Your Content Marketing's Not Getting Results
When someone says that social media marketing is a waste of time, email is a waste of time, any part of marketing is a waste of time my response (at t...
Running a Business with Young Children - The Juggle Is REAL - with Alana Swain
When Alana rocked up to our group coaching day with her young daughter in tow she instantly reminded me of.. Me. Those days of taking my baby with me...
Using Empathy to Build Out Your Messaging for Your Marketing
We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experiencing, wh...
The Peaceful Pipeline - Effective Marketing for Introverts - with Kat Corbett
There’s nothing like having your entire world turned upside down to discover holes in your business. And this year that’s exactly what happened to Kat...
How Service-Based Businesses Can Target the Nine Types of Buyers
I’ve only ever talked about buyer profiles before in a retail environment but we’re all talking to people and selling to them (even if we are selling...
Staying Visible in Your Business Over the Age of 50 - with Janet Stott
When Janet Stott started Homegrown Primal she had no intention of being the face of the business. In fact she and her husband weren’t totally sure the...
Do You Need a Media Kit and What Do You Put Inside It?
If you are a small business owner who’s the face of your business, and wanting to build a profile using podcasts and media coverage, taking the time t...
Repurposing Content Super Hacks Using ChatGPT - with Michelle Lange
I can’t believe that I had no idea ChatGPT was on the horizon a year ago.
Now I use it everyday for our business and with my coaching and strat...
Emergency Marketing! How to Jumping Selling Action While Still Building for the Future
Things are hard out there for many small business owners right now.
And I’m finding more and more small business owners are freezing, and spend...
How What You Wear Can Attract Your Ideal Clients - with Emma-Jane John
If you are the face of your brand, you suddenly find there’s a whole lot of other things you need to think about. And one of them is your wardrobe.
Is Your Pricing Telling The Right Story About Your Value?
Pricing right isn’t just about making sure we make some money (that’s the bare minimum expectation). It’s also about sending a message that you’ll mar...
Shifting The Needle In Your Business - with Sarah Greener
Shifting the needle in your business -with Sarah Greener
If you feel like your business is taking over your life, the “I’m too busy” ref...
What is G4 and Why Do I Need To Have It?
Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we don’t spend a huge amount of...
Selling Play with Playful Marketing - with Viv Conway
After four people told me about the billboards that Viv Conway’s business Girls Get Off use to market their business, I knew I had to have her on the...
Storytelling for Success: How to Captivate Your Audience and Boost Your Business
I often say “tell a story, change a mind” Storytelling helps us talk to a part of the brain that is geared towards connection.
But when we thin...
Why Brand Photos Need To Be Part of Your Marketing - with Cate Thomas
Having to have our face out there building a brand can be tricky. And while there is a lot to be said for making sure we have authentic, off the cuff...
The Best Type of Marketing Strategy For Small Businesses
After working with over a thousand of small business owners one-to-one on on their marketing strategies, I know what business owners need in their str...
What We Learned From Running A Free Challenge - with Sheryl Takayama
I once swore I’d never run a free challenge. And here I am, with two completed and done at the time this podcast goes live.
I blame my a...
How To Work Out Why A Customer Needs You
If you don’t know this deep inside your soul, if it’s not something you think about when you create your content, you might end up talking to the wron...
Money Mindset Barriers For Women In Business - with Natalie Coombe
What’s actually holding you back from seeing your business succeed the way you wanted to?
Have you fallen into the trap of working more,...
Will You Build An Alliance with Me? (Strategic Alliances)
What are strategic alliances and do you need them for your small business? How do they work, and what makes a good one?
In this episode of MAP...
Getting People to Pick Your Product - with Product Packaging Queen Laura Feavearyear
When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time” is going to start with the pac...
Making The Most Out of Your Virtual Assistant
The first time I got a Virtual Assistant it bombed. It wasn’t the VA’s fault. It was 100% mine.
I knew I needed one, but actually my head and s...