Traction: How Startups Start | NextView Ventures
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Traction: How Startups Start | NextView Ventures
From early-stage VC NextView Ventures, Traction is a show about all the creative, clever, unusual, and downright brilliant ways entrepreneurs scrap their way to early results. These are stories you don't often hear despite being crucial to every startup. Founders, startup execs, media members, an...
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59 Episoden
The Idea Maze: Five Key Takeaways from Year 1
After our first year of The Idea Maze, we wanted to share five key takeaways that we have distilled from these converations. Listen now to host Rob Go...
Bonus Episode: The Idea Maze with Mike Salguero of Butcherbox
Hello Traction Listeners! Did you know we have another podcast, The Idea Maze? Hosted by Nextview Co-Founder Rob Go, each episode gives us an intimate...
NextView All-Hands: Redesigning the Everyday Economy
In a very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Ever...
Powerful Mental Models for Product-Market Fit & Beyond (Andy Rachleff, Wealthfront)
On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront...
#46: Starting Your Influencer Marketing
Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how t...
#45: How to Grow a Growth Team (Fareed Mosavat, Slack)
On the show today, Fareed Mosavat shares his experiences on growth teams for Slack, Instacart, and RunKeeper. We learn from his approach but also extr...
#44: Thinking Bigger, Better, and Bolder (Shan-Lyn Ma, Zola)
Today's episode features a fast-rising company led by Shan-Lyn Ma. Her startup, Zola, is changing the way people purchase gifts for brides and grooms....
#43: Vetting & Working with Cofounders (Wayne Chang, Jeff Seibert)
Wayne Chang and Jeff Seibert are the cofounders of Crashlytics, which Twitter acquired in 2013. Today, as angel investors, they see dozens of entrepre...
#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown)
Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth h...
#41: Finding Brilliant Engineers in Unconventional Places (Christina Sass, Andela)
Christina Sass is co-founder and COO of Andela, a company that locates, trains, and staffs world-class engineers in Africa for hire by tech companies...
#40: Science, LeBron James, and Long Sales Cycles (Will Ahmed, WHOOP)
Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michae...
#39: Building Something Special in Somewhere Crowded (Ellen Chisa, Lola)
Ellen Chisa is VP of product at Lola, a travel company combining the human element of travel agents with smart technology. While some entrepreneurs bu...
#38: The Coming Ubiquity of Voice (Adam Marchick, VoiceLabs)
Adam Marchick, CEO of VoiceLabs, sees the disruptive force on the horizon that is voice technology. Whether it's voice-based apps or voice inputs and...
#37: Bucking Trends Instead of Following Them (Chad Laurans, SimpliSafe)
Chad Laurans is the CEO of SimpliSafe, a large and growing tech company located in the Boston area. Years ago, in the span of 30 days, three of Chad's...
#36: Hiring Tech Talent as a Non-Tech Founder (Dan Reich, Troops)
Dan Reich is the CEO and co-founder of Troops, a company bringing artificial intelligence to your sales team's workflow, right in Slack. (Disclosure:...
#35: Biz Dev Roles - What the Actual Heck? (Kristen Craft, Ovia Health)
Kristen Craft is VP of business development and marketing at Ovia Health. For this episode, Jay sat down with Kristen while she was head of biz dev at...
#34: Growing the Supply Side of a Marketplace [Mike Russell, Paintzen]
Mike Russell is the CEO and co-founder of Paintzen, a NextView-backed company based in New York. Over the last couple years, they've experienced stron...
Gotham Alpha #5: NYTech's Diversity Gap and How To Fix It (Alex Qin, Skillshare)
This episode features two concerned and proactive members of New York's tech-startup community laying bare the facts and solutions to the problem of d...
#33: How to Build a Marketing Team from Zero (Mike Volpe, Cybereason)
This episode features two veteran marketers going deep into the ins and outs of building an initial marketing team from scratch. On the show today, Ja...
#32: Where Brand Marketing Fits (Nancy Go, Wayfair)
When you hear "brand marketing," what do you think about? Maybe big brands, big budgets, or even big wastes of money and time as a startup, right? But...
#31: The Meta Ep (Jay Acunzo, NextView + Jenny Jao, HBS)
In this episode, we mix things up. Jenny Jao of Harvard Business School digs into the making of Traction with host Jay Acunzo. How does it fit into th...
#30: Working IN vs ON Your Startup (James Reinhart, thredUP)
What does the evolution from founder to CEO look like? And how does an entrepreneur balance working IN the business early to tinkering ON the business...
#29: Disrupting Disruptors (Matt Ruby, Vooza)
Today, we talk to startup legend and self-made millionaire, Matt Ruby, founder of Vooza -- thought leader, disruptor, and the next Steve Jobs.
A...
Arguing with VCs with the CEO of Mattermark [Rebroadcast]
In this episode, Danielle Morrill, the CEO and co-founder of Mattermark, shares her company's origin story, including how they created an addicting, u...
Gotham Alpha #4: Shai Goldman, SVB NYC
NextView's NYC podcast rolls on with NYC-based principal and host Tim Devane. Today, Shai Goldman, one of the most active community builders in NYC Te...
#28: The Shape of Traction (Rob Go, NextView cofounder)
Rob's recent Shape of Traction blog post explores a big problem in gaining initial traction. You can find the post below, as well as David Beisel's Pa...
Gotham Alpha #3: Eli Bronner, Growth at AngelList
In this episode of Gotham Alpha, AngelList's Eli Bronner joins NextView principal Tim Devane to discuss NYC Tech's growth and energy, why he chose to...
#27: The Biggest Reason Startups Fail (Reboot Series)
In Part 2 of our series of episodes with Reboot, Jay plays skeptic to Dan Putt's insistence that you should actively work on communication and the "so...
#26: Unspoken Cofounder Issues (Reboot Series)
What happens when you and your co-founder experience conflict or strife but don't address it up front? When something festers and is ready to boil ove...
#25: The Technical Side (Yoav Shapira, CTO/Investor)
NextView's Rob Go talks with Yoav Shapira, a longtime tech leader in the Boston startup community. Yoav was first employee at CarGurus, a founding exe...
NYC Tech Series #2: Pillar Tech Companies
In the second episode of our NYC Tech-focused series, NextView principal Tim Devane and VP of platform Jay Acunzo talk about the tech companies most l...
#24: What's the Problem? (Nadia Boujarwah, Dia&Co)
Startups are exciting for any number of reasons, not least of which are all the fresh new ideas for products and various approaches to doing the work....
#23: Make a Life, Not a Living (Jesse Middleton, WeWork)
Go inside the thinking behind a $16B startup -- worth more than
Twitter, Pinterest or Dropbox as of this recording. Today's guest,
Jesse M...
NYC Tech Series #1: Melting Pot Problems
In the first episode of our NYC Tech-focused miniseries, NextView principal Tim Devane and VP of platform Jay Acunzo talk about the biggest problem an...
#22: Landing Pages That Convert (Oli Gardner, Unbounce)
Oli Gardner is the co-founder of Unbounce, a platform that helps you build, test, and optimize landing pages to convert customers. Today, he spends mo...
#21: How Startups Sell to Main Street (Angus Davis, Upserve)
Last time, we heard from a CEO about how startups can sell to big brands and enterprises. This time, Angus Davis, the founder and CEO of Upserve (fka...
#20: How Startups Sell to the Enterprise (Joe Coleman, Contently)
The prospect of selling a new product from an "unproven" business into a large corporation can seem daunting. But startups launch all the time as ente...
#19: Rebranding a Startup (Liz Wessel, WayUp)
Oh what's in a name? Your startup's name and branding become objects that represent your passion, pride, and determination. But startups change their...
Special Edition: The State of NYC Seed (Rob Go & Tim Devane)
NextView's Rob Go, Tim Devane, and Jay Acunzo break down the key findings, themes, and stories from the firm's new report, The State of NYC Seed.
#18: Skype-Side Chat - Content First, Product Second (Joe Pulizzi, CMI)
When looking back at the seed stage of their companies, lots of guests on Traction will cite the same regret: "I wish I started content marketing soon...