The Marketing Book Podcast
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The Marketing Book Podcast
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Neueste Episoden
579 Episoden
502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott
The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edit...
501 Unsticking Deals by James Muir
Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir
ABOUT THE BOOK:<...
500 The Power of Instinct by Leslie Zane
The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane
ABOUT THE BOOK:
Award-winning Fortune 500 brand con...
499 The Consumer Behaviour Book by Tas Tasgal
The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal
ABOUT THE BOOK:
498 Buyer Personas by Jim Kraus
Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella <...
497 The Smart Advertising Book by Dan White
The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White
ABOUT THE BOOK:
Brands today have a bewildering...
496 Chaotic Change by Nicholas Webb
Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb
ABOUT THE BOOK:
Chaotic Change is designed to be a compreh...
495 Brand Naming by Rob Meyerson
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson
ABOUT THE BOOK:
You don't have...
494 The Road To Hell by Nick Asbury
The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury
ABOUT...
493 Blue Goldfish 2.0 by Stan Phelps
Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher
ABOUT THE BOOK:...
492 Presentation Ready by Terri Sjodin
Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin
ABOUT THE BOOK:
Wh...
491 Lean Marketing by Allan Dib
Lean Marketing: More leads. More profit. Less marketing. by Allan Dib
ABOUT THE BOOK:
Bigger Results with Less Marketing
You keep be...
490 Inside The Black Box by Bob Hoffman
Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman
ABOUT THE BOOK:
In 2024, marketers will spend ove...
It's Time: I'm Going to Retire
Dear listeners, all good things must come to an end so I’m making this short announcement to let you know that I’m going to stop producing The Marketi...
489 The Content Entrepreneur by Joe Pulizzi
The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends
ABOUT THE BOOK:
F...
488 Social Media Explained 3.0 by Mark Schaefer
Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer
ABOUT THE BOOK:
In this third and completely revised edition...
487 The ABM Effect by Alisha Lyndon
The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon
ABOUT THE BOOK:
Conventional sale...
BONUS! They Ask, You Answer in German by Rene Neubach
They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute
...
486 Public Speaking With Confidence by Philipp Humm
Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm
ABOUT THE BOOK:
You’ve pr...
485 The Customer Copernicus by Charlie Dawson
The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan
ABOUT THE BOOK:
Some companies are great for customers –...
484 The Unsold Mindset by Colin Coggins and Garrett Brown
The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown
ABOUT THE BOOK:
This Wall Street Journal bestseller...
483 Immersion by Paul Zak
Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak
ABOUT THE BOOK:
No one raves about boring movies, blan...
482 Designing Brand Identity by Rob Meyerson
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson
ABOUT THE BOOK...
481 B2B Social Selling Strategy by Julie Atherton
B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton
ABOUT THE BOOK:
Social media,...
480 MKTG STINX by Bob Hoffman
MKTG STINX by Bob Hoffman
ABOUT THE BOOK:
From the Author – "There have been thousands of books and articles extolling the virtues of mark...
479 The Brand Benefits Playbook by Allen Weiss
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis
ABOUT T...
478 Organic Social Media by Jenny Li Fowler
Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler
ABOUT THE BOOK:
Organizations and institutions focuse...
477 Social Media Strategy by Julie Atherton
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton
ABOUT THE BOOK:
Social media...
476 The Perfect Story by Karen Eber
The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber
ABOUT THE BOOK:
Learn how to take any story and m...
475 Second Skin by Jason Miller
Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller
ABOUT THE BOOK:
Second Skin is a raw and unfiltered memoir that t...
474 The AI Playbook by Eric Siegel
The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel
ABOUT THE BOOK:
In his bestselling first book, Eric...
473 The Sale Is In The Tale by John Livesay
The Sale Is In The Tale by John Livesay
ABOUT THE BOOK:
John Livesay, a keynote speaker and author of the business book Better Selling Thr...
472 Marketing 6.0 by Philip Kotler
Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
ABOUT THE BOOK:
In Marketing 6.0, the celeb...
471 Overdeliver by Brian Kurtz
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz
ABOUT THE BOOK:
Brian Kurtz...
470 Standout Startup by Allyson Letteri
Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri
ABOUT THE BOOK:
Discover the powerful...
469 Any Insights Yet? by Chris Kocek
Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek
ABOUT THE BOOK:
Insights are like unic...
468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham
Scientific Advertising by Claude Hopkins (1923) with Jay Abraham
ABOUT THE BOOK:
Whether you are considering a career in advertising or tr...
467 Stop Starvation Marketing by Christine Slocumb
Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb
ABOUT THE BOOK:
Get ready to...
466 Forget The Funnel by Georgiana Laudi
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop
ABOUT THE BOOK:<...
465 The Growth Leader by Scott Edinger
The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger
ABOUT THE BOOK:
Growth is a leadership issue, not a sa...