MarTech Podcast ™ // Marketing + Technology = Business Growth
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MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podc...
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This metric is costing you money
Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-t...
It's not AI vs. humans, it's Automation vs. Infrastructure
B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI is...
What are the hardest questions publishers are asking about programmatic?
Publishers face shrinking traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest indepe...
How would you allocate a $10 million programmatic budget in 2025?
Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explain...
What’s the one thing a brand can do to optimize a programmatic campaign?
Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explains...
Who is winning the never-ending turf war between DSPs and SSPs?
Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the larg...
Understanding the Media Publishing Landscape
Publishers face declining traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest indepe...
The future is platforms like Meta being able to manage targeting, creative, and optimization
AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explai...
One thing most people don’t understand about Mark Zuckerberg’s marketing philosophy
Most executives misunderstand how Mark Zuckerberg approaches marketing decisions. Alex Schultz, CMO and VP of Analytics at Meta, reveals Zuckerberg's...
How Meta’s recent AI hiring focus is that impacting the rest of the company
Meta's AI hiring surge creates company-wide excitement and talent consolidation. Alex Schultz, CMO & VP of Analytics at Meta, explains how the company...
First impressions when Apple introduced the App Tracking Transparency feature in iOS 14.5
Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candid...
How will features like Google's AI Mode impact how people market?
AI search features are transforming traditional marketing approaches. Alex Schultz, CMO and VP of Analytics at Meta, explains how AI-powered search an...
Meta's CMO's playbook for digital marketers
Meta's CMO tackles balancing creativity with AI automation. Alex Schultz, CMO and VP of Analytics at Meta, shares his framework for marketing in an AI...
How an AI integration can actually drive customers away
AI integrations fail when they replace human connection entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers...
The first sign that your AI implementation is about to fail
AI implementations fail when companies eliminate human touchpoints entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes...
The trend that most marketing leaders are missing
Most marketing leaders are automating AI without human oversight. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers...
The biggest data visualization mistake
AI customer interactions fail when companies prioritize automation over human connection. Stephen Roach, VP of Ecosystems and AI at Qualified Digital,...
Does AI Have a Toxic Positivity Problem?
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One alignment tactic every B2B company should implement
Sales and marketing alignment fails when teams optimize for different metrics. Kelly Hopping, CMO of Demandbase, explains how shared pipeline accounta...
Most radical organizational structure change that improved alignment
Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how ent...
Best tip for a new CMO working with a skeptical marketing-resistant sales leader
Sales leaders resist marketing initiatives when they don't see immediate pipeline impact. Kelly Hopping, CMO of Demandbase, shares strategies for buil...
The number one thing marketers do that drives sales teams absolutely crazy
Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss market...
Why Marketing wants Sales to love them (and why they’re just not into us).
Sales and marketing alignment remains elusive despite decades of effort. Kelly Hopping, CMO of Demandbase, shares proven strategies for bridging the c...
The biggest budget-burning marketing trend right now
Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise mark...
Which marketing role will be extinct in five years?
AI adoption faces organizational resistance despite clear competitive advantages. David Rabin, CMO at Lenovo Solutions & Services Group, explains how...
Which marketing channels to cut when budget gets slashed?
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how e...
The biggest mistake enterprise companies make when trying to implement AI
Enterprise companies rush into AI implementation without proper strategy or governance structures. David Rabin, Chief Marketing Officer at Lenovo Solu...
How can Marketing lead AI transformation
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how e...
Top AI Thought Leaders Marketing Should Know
AI agents are revolutionizing marketing automation. Nicholas Holland, Head of AI at HubSpot, shares his expertise on how agentic AI is transforming tr...
How Marketing Leaders Must Evolve for Agentic AI
AI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI age...
Will AI Replace Marketing Jobs by 2028?
Will AI replace marketing jobs by 2028? Nicholas Holland, Head of AI at HubSpot, examines the evolution of AI agents and their impact on marketing aut...
Custom AI Agents vs Out-of-the-Box Tools
Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution o...
AI Agents for marketing automation
AI agents are replacing marketing assistants with autonomous decision-making systems. Nicholas Holland, Head of AI at HubSpot, explains how marketers...
Game plan for integrating AI into contextual targeting campaigns
Contextual advertising is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares how advertisers can deliver effective campaigns without re...
Arguing against the effectiveness of AI in contextual advertising
AI's role in contextual advertising is under scrutiny. Kerel Cooper, CMO at GumGum, challenges conventional thinking about digital advertising channel...
Investing more in AI for contextual ad creation vs in human-created media for ads
AI-powered contextual targeting is transforming advertising strategies. Kerel Cooper, Chief Marketing Officer at GumGum, explains how contextual adver...
Contextual targeting more important than cookie-based targeting?
Cookie deprecation is reshaping digital advertising strategies. Kerel Cooper, CMO at GumGum, explains how contextual targeting delivers effective adve...
AI-powered contextual Ad targeting
Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual...
The Crisis Killing Your Creator Marketing ROI
Creator marketing ROI is in crisis. Joseph Perello, CEO of Props, explains how to transform creator content into a performance channel by blending hum...
The Great Podcast Marketing Debate: Demand Creation vs Capture Strategy
Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creator...