The CPG Guys
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The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
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565 Episoden
Best in Class Performance Marketing with Ibotta’s Bryan Leach
The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digit...
Exceptional Customer Engagement with Kellanova’s Joe Mueller
The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova.
Follow Joe on LinkedIn at: https://www...
Live from unBoxed 2025 with Amazon’s Wayne Purboo
The CPG Guys are joined in this episode by Wayne Purboo, VP of Video Advertising at Amazon Ads.
This episode was recorded at Amazon unBoxed 2025...
Commerce Riff with Sri & PVSB - December 9, 2025
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder
The CPG Guys are joined in this episode by Nielsen IQ's Sherry Frey - VP Total Wellness, Anna Mayo - VP Beauty Vertical, Chris Costagli - VP Food & Be...
Live from Amazon Accelerate with Amazon’s Wain Yu
The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon.
Follow Wain on LinkedIn...
Commerce Riff with Sri & PVSB - December 2, 2025
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Discovery Commerce with TikTok’s Mike Westgate
The CPG Guys are joined in this episode by Mike Westgate, Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTok
Follow...
Mobile Commerce Media with Uber Advertising’s Kristi Argyilan
The CPG Guys are joined in this episode by Kristi Argyilan, Global Head of Advertising at Uber.
Follow Kristi on LinkedIn at: https://www.linked...
Commerce Riff with Sri & PVSB - November 25, 2025
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
CPG Guys Website: http:...
Analyzing Omnichannel Success with Kellanova's Mike McCune & Maggie Gilliam Hoy
The CPG Guys are joined in this episode by Kellanova's Mike McCune, Sr. Dir Sr. Director of Integrated Commercial Analytics & Maggie Gilliam Hoy, Sr....
Daily Gut Health Done Better with Supergut’s Tracey Halama
The CPG Guys are joined in this episode by Tracey Halama, CEO of Supergut which produces clinically-validated solutions that transform your life throu...
Commerce Riff with Sri & PVSB - November 18, 2025
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG G...
Inspiring Brand Growth with Walmart Data Ventures’ Mark Hardy
The CPG Guys are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures which unlocks the full value of Walmart’s first-party data, delive...
Amazon unBoxed 2025 Recap with Skai’s Jeff Cohen
The CPG Guys are joined in this episode by Jeff Cohen, Chief Business Development Officer at Skai.
Sri, PVSB and Jeff recap the major announceme...
Commerce Riff with Sri & PVSB - November 11, 2025
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG G...
A Culture of Innovation with PepsiCo's Mike Del Pozzo
The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer o...
Scaled National Growth with Dollar General Media Network's GM Austin Leonard
The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience build...
Commerce Riff with Sri & PVSB - November 4, 2025
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG G...
Collective Growth with Albertsons Media Collective’s Brian Monahan
The CPG Guys are joined in this episode by Brian Monaghan, SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Compan...
Halloween Happiness with Mars Wrigley's Tim LeBel
The CPG Guys are joined in this special Halloween episode by Tim LeBel, Chief Halloween Officer and President of US Sales at Mars Wrigley,
Follo...
Commerce Riff with Sri & PVSB - October 28, 2025
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG G...
Enterprise Business Services with Walmart's Dave Glick
The CPG Guys are joined in this episode by Dave Glick, SVP of Enterprise Business Services at Walmart.
Follow Dave on LinkedIn at: https://www.l...
Retail Experience Network with Sam's Club's Harvey Ma
The CPG Guys are joined in this episode by Harvey Ma, VP/GM of Sam's Club MAP, the club format's retail media division.
Follow Harvey on LinkedI...
Commerce Riff with Sri & PVSB - October 21, 2025
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG Gu...
LIVE from Groceryshop '25 with tcc's Rick Swinkels
The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platform...
Integrated Marketing Experiences with Coca-Cola’s Robin Kendric Triplett
The CPG Guys are joined in this episode by Robin Kendric Triplett, VP of Integrated Marketing Exereinces at The Coca-Cola Company.
Follow Robin...
Commerce Riff with Sri & PVSB - October 14, 2025
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG Gu...
Omnichannel Merchandising in the Digital Age with CVS Health's Zach Dennett
The CPG Guys are joined in this episode by Zach Dennett, VP Merchandising for Consumer Health and Wellness, and Supplemental Benefits at CVS Pharmacy,...
Global Ads Partnerships with Snap Inc.'s Fintan Gillespie
The CPG Guys are joined in this episode by Fintan Gillespie, Global Director - Ad Partnerships Group at Snap Inc., a technology company that contribut...
Commerce Riff with Sri & Peter - October 7, 2025
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG Gu...
Winning In Grocery & New Verticals with DoorDash’s Fuad Hannon
The CPG Guys are joined in this episode by Fuad Hannon, VP of New Business Verticals at DoorDash. In this role, he leads a team responsible for buildi...
Scaling a Startup Brand from Being at General Mills with Sarah Leinberger
The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marke...
Full View Omnichannel Measurement with NielsenIQ's Kim Cox
The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce & Global Snapshots at NielsenIQ, the world’s leading...
Retail Media & CTV with Roku's Jordan Rost & Merkle's Jeff Bustos
The CPG Guys are joined in this episode by Jordan Rost, head of Ad Marketing for Roku & Jeff Bustos, SVP retail media analytics at Merkle. Jeff is a r...
Commerce Riff with Sri & Peter - September 23, 2025 Amazon Accelerate Recap
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.
Building Iconic Brands in the Age of Influencers with Georgia-Pacific's Laura Knebusch
The CPG Guys are joined in this episode by Laura Knebusch, SVP CPG Marketing & CX at Geaorgia-Pacific, the world’s leading manufacturers and marketers...
Full Funnel Retail Media in Canada with Walmart Connect's Lesley Conway
The CPG Guys are joined in this episode by Lesley Conway, VP & Head of Walmart Connect Canada, the Retail Media arm of Walmart's Canadian retail divis...
Commerce Riff with Sri & Peter - September 16, 2025
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG Gu...
Better Cooked Food On-The-Go with Red's All Natural's Ben Johnson
The CPG Guys are joined in this episode by Ben Johnson, SVP of Marketing at Red’s All Natural. Red’s is on a mission to cook food better for people wi...