From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chr

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From Concept to Market A-Z: Patents,  Trademarks, Manufacturing, Sourcing,  Marketing, Branding, E-Commerce - Surf Goggle Chr

From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chr

Ersteller: Kurtis Shipcott & Jon Berezay

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kur...

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Neueste Episoden

27 Episoden
SGC EP27 - The Birth of a Brand - Brian Smith Interview - UGG Australia Founder / BOOK / Building A Brand / SURFING / Trade Marks / Profitless Prosperity / Corporate Lessons Learned / Surf Goggles Chronicles - Podcast #27

SGC EP27 - The Birth of a Brand - Brian Smith Interview - UGG Australia Founder / BOOK / Building A Brand / SURFING / Trade Marks / Profitless Prosperity / Corporate Lessons Learned / Surf Goggles Chronicles - Podcast #27

From Concept to 1 Billion in Sales with Brian Smith Ugg Australia.  Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising mon...

2017-10-31 01:00:00 54:45
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SGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles

SGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles

Traditional Retail is Dying, but E-Commerce is thriving.  Jon Berezay and Kurtis Shipcott discuss the top 5 opportunities in E-Commerce as recently su...

2017-06-27 03:00:00 29:03
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SGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles

SGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles

Why is traditional brick and mortar retail failing?  The worst year on record for retail store closures in the USA was 2008, but early into 2017 we ha...

2017-06-13 03:00:00 21:03
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SGC EP24 - 5 Psychological Burdens of Growing Your Brand!   Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes.  Entrepreneur Magazine - Jayson Demers

SGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson Demers

In this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and...

2017-06-06 03:00:00 22:54
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SGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness?  Don’t Confuse Being Busy with Being Effective.  Social Media, Surfing & Entrepreneurship

SGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing & Entrepreneurship

Why are you doing it?  What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results.  We discuss Smart Goals and Kurtis talks how to e...

2017-05-23 04:00:00 41:09
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SGC EP 22 - Got Funnels? Marketing Automation?  - How Do You Build A Relationship With Prospects and Convert More Customers?  Surfing, Quiksilver and Adidas

SGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and Adidas

What is a funnel and how do you use them?  Is Your Product Over $100?  In this episode Kurtis and Jon share how they use lead magnets, funnels and mar...

2017-05-16 03:00:00 19:51
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GC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under Armor

GC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under Armor

Do You want to Increase Conversions?  Do you have a product that Costs $100, $500 or More?  You will need to have at least 7 touches with your custome...

2017-05-05 20:14:12 26:43
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SGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.com

SGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.com

Based on the feedback from “Virtual Employees - SGC 18” Jon and Kurtis dive deep into Inbound vs Outbound Marketing.  When, how and why they use both...

2017-04-25 04:00:00 17:55
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SGC EP19 - Hacks, Apps & Tools You Need! - Surfer Entrepreneur - Saving You Time & Money - Surfing Sunglasses - Top 5 Apps

SGC EP19 - Hacks, Apps & Tools You Need! - Surfer Entrepreneur - Saving You Time & Money - Surfing Sunglasses - Top 5 Apps

Which tools do we use to save time and money?  How does Kurtis make his instagram, facebook and tumblr feeds pop?  Implement the Five, Five, One appro...

2017-04-18 04:00:00 23:58
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SGC 18  Virtual Employees - How To Hire and Get the Help You Need!  The Good, The Bad and The Ugly.  Kiteboarding Entrepreneurs - Surfing Brand

SGC 18 Virtual Employees - How To Hire and Get the Help You Need! The Good, The Bad and The Ugly. Kiteboarding Entrepreneurs - Surfing Brand

Are You Working In Your Business or On Your Business?  As an Entrepreneur you will be wearing many hats.  Some hats are $10 an hour and others will be...

2017-04-04 04:00:00 53:50
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SGC EP17 - How To Start Your Business? Sole Proprietorship, LLC or INC?  Keep it Simple. How I built this - Surfer Brand - Surfing Sunglasses

SGC EP17 - How To Start Your Business? Sole Proprietorship, LLC or INC? Keep it Simple. How I built this - Surfer Brand - Surfing Sunglasses

Where to begin?  Kurtis and Jon tell you how to start a business today.  Legal structure can always be improved.  Are you fully committed or do you ju...

2017-03-21 03:00:00 31:23
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SGC EP16 Management - Will You Sink or Swim?  How I Built This - An Introvert & A Surfer.  #TryPod #Entrepreneur #NPR

SGC EP16 Management - Will You Sink or Swim? How I Built This - An Introvert & A Surfer. #TryPod #Entrepreneur #NPR

Got Fear?  Sure you do, but 90% of it won’t come true!  Jon and Kurtis respond to questions from listeners involving how to build and manage your firs...

2017-03-14 03:00:00 33:02
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SGG EP15 - Event Promotion - How to Hype Your Brand & Make Noise That Lasts Forever!  Network & Venues  - Action Sports Entrepreneur

SGG EP15 - Event Promotion - How to Hype Your Brand & Make Noise That Lasts Forever! Network & Venues - Action Sports Entrepreneur

Once you dive into events and immerse your company in the industry you will get immediate feedback.  How did Kurtis and Jon @SurfGogglesChronicles go...

2017-03-07 13:03:29 34:29
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SGC EP14 - Tradeshows - Is Your Baby Ugly?  Find Out, Engage & Network - Surfing Entrepreneur - Kurtis Eyewear

SGC EP14 - Tradeshows - Is Your Baby Ugly? Find Out, Engage & Network - Surfing Entrepreneur - Kurtis Eyewear

Are your ready to find out if your baby is ugly? You have walked an industry trade show, but now it’s your turn to debut your company, brand or produc...

2017-02-28 04:00:00 44:04
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SGC EP13 - Sourcing Materials for Your Brand - Kurtis Eyewear - Entrepreneur - KiteSurfing Spectacles - Surf Goggles Chronicles

SGC EP13 - Sourcing Materials for Your Brand - Kurtis Eyewear - Entrepreneur - KiteSurfing Spectacles - Surf Goggles Chronicles

So how do you go from a tinfoil and rubber band prototype to kick ass world wide production?  Jon Berezay talks story with Kurtis Eyewear founder Kurt...

2017-02-21 04:00:00 30:48
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SGC EP12 - How to Prototype on a Shoestring - Tin Foil and Rubber Bands to Worldwide Surfing Eyewear Brand - Surf Goggles Chronicles

SGC EP12 - How to Prototype on a Shoestring - Tin Foil and Rubber Bands to Worldwide Surfing Eyewear Brand - Surf Goggles Chronicles

How do you show your concept / idea to others ?  The Story of Kurtis Eyewear @KurtisEyewear began in a garage just like Apple, IBM, Disney and Punk Ro...

2017-02-14 04:00:00 37:13
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SGC EP11 - Building Content as an Asset - Image Releases - Kristen Prinz - Surf Goggles Chronicles

SGC EP11 - Building Content as an Asset - Image Releases - Kristen Prinz - Surf Goggles Chronicles

Kristen Prinz of the Prinz Law Firm @PrinzLawFirm and Kurtis discuss image releases.  Do you own the rights to the photos?  Building your visual portf...

2017-02-07 04:00:00 14:59
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SGC EP10 – Keeping Clear Expectations - Contracts -Kristen Prinz - Surf Goggles Chronicles Minisode

SGC EP10 – Keeping Clear Expectations - Contracts -Kristen Prinz - Surf Goggles Chronicles Minisode

In this minisode Kurtis talks contracts with Kristen Prinz @PrinzLawFirm .  How to create clear expectations for both parties.   How to avoid a legal...

2017-01-31 04:00:00 14:18
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SGC EP9 - Non-Disclosure Agreement or Handshake Deal? Kristen Prinz - Surf Goggles Chronicles Minisode

SGC EP9 - Non-Disclosure Agreement or Handshake Deal? Kristen Prinz - Surf Goggles Chronicles Minisode

In this minisode entrepreneur and attorney Kristen Prinz with the Prinz Law Firm @Prinzlawfirm warns us of google searching non-disclosure generic for...

2017-01-24 04:00:00 11:37
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SGC EP8 - Building a Brand with Rock Stars & Athletes!  The Archies Ice Cream Story - Surf Goggles Chronicles

SGC EP8 - Building a Brand with Rock Stars & Athletes! The Archies Ice Cream Story - Surf Goggles Chronicles

Archies Ice Cream @ArchiesIceCream has been rocking Ice Cream at VIP events for 21 years.  From Tony Hawk and Chuck Liddell to Steven Spielberg and th...

2017-01-17 13:00:00 01:35:01
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SGC EP7 - All about patents & How to Save Money - Kurtis Shipcott - Surf Goggles Chronicles

SGC EP7 - All about patents & How to Save Money - Kurtis Shipcott - Surf Goggles Chronicles

Kurtis Shipcott discusses how he wrote his first Utility Patent and why he filed for design patents in this minisode of the Surf Goggles Chronicles.  ...

2017-01-10 04:00:00 12:00
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EP6 - Chronic Cellars - A Sofa King Bueno Adventure - Josh Beckett - Surf Goggles Chronicles

EP6 - Chronic Cellars - A Sofa King Bueno Adventure - Josh Beckett - Surf Goggles Chronicles

Josh Beckett of Chronic Cellars @ChronicCellars gets studio time with Kurtis and Jon in this episode of Surf Goggles Chronicles.  How did Josh and Jak...

2017-01-03 04:00:00 01:37:11
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EP5 - Trademark vs Copyright - Why & How - Kristen Prinz - Surf Goggles Chronicles Minisode

EP5 - Trademark vs Copyright - Why & How - Kristen Prinz - Surf Goggles Chronicles Minisode

In this minisode attorney and entrepreneur Kristen Prinz of the Prinz Law Firm @prinzLawFirm adds valuable expert consult on the importance of protect...

2016-12-31 09:00:00 23:29
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SGC EP4 – Horror, Success & How to Find an Attorney - Kristen Prinz - Surf Googles Chronicles

SGC EP4 – Horror, Success & How to Find an Attorney - Kristen Prinz - Surf Googles Chronicles

Kristen Prinz of The Prinz Law Firm joins Kurtis and Jon on this episode of the Surf Goggles Chronicles.  When should you hire an attorney?  When shou...

2016-12-29 23:34:21 01:14:37
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SGC EP3 - Building Your Dream or a House of Cards - Anthony Randazzo - Surf Goggles Chronicles

SGC EP3 - Building Your Dream or a House of Cards - Anthony Randazzo - Surf Goggles Chronicles

Serial Entrepreneur and Cal Poly Business Educator, Anthony Randazzo join Kurtis and Jon on this episode of Surf Goggles Chronicles.  Anthony explains...

2016-12-18 00:26:29 01:15:32
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SGC EP2 - A Bloody Fight - Berger Bindings vs. Rossignol - Patent Infringement - Brant Berger

SGC EP2 - A Bloody Fight - Berger Bindings vs. Rossignol - Patent Infringement - Brant Berger

Inventor Brant Berger joins Kurtis & Jon as they discuss patents and building Berger Bindings on this episode of Surf Goggles Chronicles.  How Brant w...

2016-12-18 00:24:34 01:07:17
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SGC EP1 - Creating Content with a Worldwide Reach - Pro Riders - James Ropner

SGC EP1 - Creating Content with a Worldwide Reach - Pro Riders - James Ropner

James Ropner, pro Kiteboarder @jamesropner joins Kurtis & Jon as they discuss building mini media empires with Facebook, Instagram, kiteboarders and s...

2016-12-18 00:22:52 01:06:48
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