Scale or Die
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Scale or Die
In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest-growing software startups (Drift, Instapage, Zapier, & more).
Neueste Episoden
47 Episoden
#24: Bryn Jones, CEO @ PartnerStack, on how to build a profitable partner program
On average, 30% of revenue for SaaS companies comes from partner programs. And huge publicly traded companies such as HubSpot and Shopify rely on thei...
#23: Ed Fry, Growth at Paddle, on the future of data & personalized experiences
For the past 6 years, Ed Fry has been working in B2B companies such as Hubspot, Hull.io, and Inbound.org. Shortly after our interview, Ed started work...
#22: Kirsten Newbold-Knipp, on aligning sales & marketing
Kirsten Newbold-Knipp, an original member of the Hubspot mafia (listen in for details), shares her in-depth knowledge of how to better unite sales and...
#21: Frank Barry, COO of Tithe.ly, on building SaaS for a non-traditional industry
Tithe.ly is a SaaS business that’s going after a huge, but underserved market: churches and religious institutions.
And for the past several ye...
#20 Jonathan Kim, CEO @ Appuces, on leaving Hubspot to build the product-led growth platform
5 years ago, Jonathan Kim started Appcues to help product and growth teams create more relevant onboarding flows. Today, Appcues serves over 1000 cust...
#19: Laura Roeder, founder of MeetEdgar, on creating a SaaS business that works on your own terms
Running a business and running a family is no easy task. But Laura Roder manages to do both — and she has some great insights on how to be a full-time...
#18: Eric Siu, CEO at Single Grain, on the most effective content marketing strategies for crazy traffic
Eric runs Single Grain, the digital marketing agency running paid traffic, SEO, and content campaigns for many of the biggest names in tech (such as U...
#17: Ian Blair, the 26 year-old CEO, who built a multi-million dollar app development agency
Ian Blair, Co-Founder and CEO of BuildFire, isn’t your average SaaS CEO. Ian is like the Dos Equis man (the most interesting man in the world) of SaaS...
#16: Peep Laja, Founder @ CXL, on a decade long career pioneering CRO
Ever been overwhelmed while trying to figure out exactly what to test on your site? You’re not alone. Every time you go online to Google “conversion o...
#15: Chris Savage, CEO of Wistia, the company that helps businesses use video better
Our interview with Chris covers a whole lot: from his relationship with his co-founder (who also happens to be his freshman year college roommate) to...
Product Launch 4: You win the launch before you launch
In this week’s episode, I’m subbing in my good friend and co-founder, Chris Hull. While I’ve been focused on leading the Product Team for our Lifecycl...
#14: Guillaume Cabane: The Man Behind Drift & Segment's Explosive Growth
As the growth mind behind Mention, Segment, and Drift, Guillaume Cabane has helped scale some of the most successful B2B brands in the world. In our i...
Product Launch 3: Building a Founder-Led Sales Process
Founder and sales rep? How does that combo sound?
This week I put on my sales hat as we built out a sales process for our 2 new products.
...
Product Launch 2: How To Get Juicy Customer Feedback For New Products
I’ve had a product development metamorphosis. Our Proof team is in the middle of a 6-week product launch challenge. And this week is all about product...
#13: Mathilde Collin (CEO @ Front) on radical transparency and company culture in 2019
Mathilde Collin is pioneering the fight for radial transparency among SaaS businesses around the globe. Her shared inbox startup, Front, is reinventin...
Product Launch 1: Operation Kickflip - Zero to Launch in 6 Weeks
I’m going to get very vulnerable with you here and share a story of how we missed the mark. We’ve been building a tool to help you create a remarkable...
Founder Fridays: How to build a great co-founder relationship in business and in life
Doing business with your best friends — does it work? People have strong opinions about never doing business with friends. I disagree. Having a great...
Founder Fridays: How to host epic team retreats
Next Monday marks the beginning of Proof Camp — one of my favorite weeks of the year. We host team retreats like this twice per year, and I'm excited...
Founder Fridays: Why we changed our core values and mission this year
On the podcast, I've talked a lot about how core values are incredibly important when you're building a business. It's what separates you from competi...
Founder Fridays: Breaking 80 — how to hit goals faster & easier
I've been golfing for years now. And despite hours and hours of practice & time on the course, I had never shot below 80. It's been frustrating.
...
Founder Fridays: "The Board Man gets paid"
All week, I’ve been telling our team, “The Board Man gets paid!” I love that quote. But what does it mean? Kawhi Leonard is an NBA player that just to...
#12: Brian Balfour of Reforge on Flywheels, Funnels, and the Future
Are funnels dead? David McClure's famous AARRR funnel framework has been the guide book for growth strategies for years — the problem is McClure's fun...
#11: Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth
Customer.io is a SaaS product that allows companies to create, manage, and send all of their messages between their apps & their customers. The softwa...
#10: Kieran Flanagan, VP of Marketing @ Hubspot, on SaaS, Scaleups, and Startups
If there’s a company that knows the playbook for Growth, it very well might be Hubspot. In 13 years, they’ve scaled to one of the biggest names in mar...
Founder Fridays: The NEW way we build product at Proof
Building great product is everything. Get it right, you'll win beyond your wildest dreams. Get it wrong, and life is painful. I've experienced both. O...
#09: Casey Armstrong, on growing SaaS for eCommerce (lessons from BigCommerce & ShipBob)
Casey Armstrong is the CMO at Shipbob, an end-to-end fulfillment solution that brings the same 2-day shipping you know and love from Amazon to a wider...
Founder Fridays: Critical lessons from bootstrapping SaaS (live from Traffic & Conversion 2019)
At this year's Traffic & Conversion Summit in San Diego, Dave sat down with Garrett Holmes, Director of Content at Digital Marketer to discuss Proof's...
Founder Fridays: The most formative books I've read this year (+3 books I hated)
Dave is an avid reader — powering through about a book per week. In this episode, he'll chime in with his favorite reads from the last year and how th...
#08: Tyson Quick on moving Instapage upmarket & growing Enterprise revenue to 20% of ARR
Instapage started in 2012 as a SaaS solution for easily creating landing pages at scale. Today, they are a company of 170 employees with 4 global offi...
Founder Fridays: How we launched this podcast & made our first brand play
In this episode, Dave is joined by his first guest, Ben Johnson, the wizard behind Proof's content to discuss the launch of this very show. They'll ta...
Founder Fridays: The 7 keys to why Proof has been successful
In this episode, Dave reflects on the key reaons Proof has achieved $200,000+ MRR, raised capital through the top startup accelerator Y Combinator, a...
#07: How to dominate a crowded market with brand, customer obsession, and UX — Sujan Patel, CEO of Mailshake
Sujan Patel is one of the biggest names in the growth and content marketing world. For the past 13 years, he has led digital strategy for clients such...
Founder Fridays: The 7 biggest mistakes I've made while growing Proof
In this episode, Dave gets vulnerable. He reflects on the biggest leadership and company mistakes he's made while growing Proof — blunders in growth,...
Founder Fridays: First principles thinking & how to problem solve like the smartest people in the world
In this episode, Dave covers First Principles Thinking in-depth and how he's used it over his career as an entrepreneur. This is a strategy employed b...
#06: Wade Foster, CEO of Zapier, on flywheels, early user acquisition, and self-improvement on the way to $35MM ARR
Have you ever tried to save an email to Evernote? Fire a Google Calendar from a Slack message? Getting programs to talk to each other without direct A...
Founder Fridays: Inside Y Combinator — how we got in, what it's really like, and is it worth it?
In this episode, Dave opens the door on Proof's experience at Y Combinator (Proof is a YC Winter 18 grad). He'll talk about why he decided to apply to...
Founder Fridays: Marketing 3.0 & how we increased our demos 54% and new trials 27% by creating delightful experiences pt. 2
The Internet has changed a great deal over the past decade, and it's about time for marketing to catch up. In this episode, Dave continues his talk fr...
#05: LawnStarter’s road from TechStars to leading lawn marketplace
After going through TechStars in 2014, LawnStarter Lawn Care has scaled into the leading online name in lawn care. Ryan Farley, LawnStarter's co-found...
Founder Fridays: Marketing 3.0 & how to win in the Experience Era pt. 1
The Internet has changed a great deal over the past decade, and it's about time for marketing to catch up. In this episode, Dave chimes in on why Mark...
Founder Fridays: 7 shifts I've made from marketer to CEO
As Proof has grown from 3 friends working out of a basement in Maryland to a company of 15 working in downtown Austin, Texas — Dave has had to change...