The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
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The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversatio...
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314 Episoden
A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274
What has changed in copywriting over the last few years since the rise of AI? How can you use A/B testing with your Google Ads? What does the future o...
Unlocking the Secret Power of Groups in Your Private Practice with Dr. Colin M. Fisher | POP 1273
How can group work positively affect clients’ behavior and decisions? What makes a really good listener? What are the essentials that every leader nee...
What to Master in Your First Six Months with the POP Consultant Panel | POP 1272
At what point in your private practice journey should you open new locations? What are the three essential things you need for sustainable private pra...
Grief in Politics and Society with journalist Sarah Jaffe | POP 1271
Why is grieving not like experiencing or working with other major emotions? Which fresh, new perspective can you take towards the people who are worki...
How to Use Your Energy More Wisely with Dr. Diana Hill | POP 1270
What is the difference between atomic habits and wise habits? Why does remembering impermanence clearly reveal your values to you? How can you make be...
GPBC25: Demystifying W2s with Andrew Burdette | POP 1269
Is it time for you to hire people into your business? Are you sitting on the fence between whether to use a 1099 contractor model or the W2 employee s...
Therapy Didn’t Work for Anna Runkle | POP 1268
What happens when traditional talk therapy doesn’t work for trauma recovery? How can writing, meditation, and body-based regulation help clients rewir...
How to Oversimplify Your Brand with Laura Ries | POP 1267
What does having a “strategic enemy” do for your brand effectiveness? Why is showing always better than telling when it comes to marketing? How can yo...
GPBC25: Using Jane to Work Smarter Not Harder, with Emma Furze and Allie Joy | POP 1266
How can private practice conferences foster genuine connection and learning without the usual overwhelm? What makes Jane a unique, all-in-one practice...
Diagnosing America: the Nation’s Trauma and Path to Healing with APA President, Dr. Thema Bryant | POP 1265
If the United States were your therapy client, what would the intake assessment look like? What kind of treatment and modalities would employ to help...
How to Be a Better Parent and Find More Fulfillment with WSJ Best-Selling Author Jayson Gaddis | POP 1264
How do interrelated and regulated family relationships lead to deeper fulfillment for parents and families? How can parents protect kids from the down...
The Life After Loss Blueprint with Ashley Mielke | POP 1263
What does it mean to reinvent yourself after selling a practice? How can the Life After Loss Blueprint help people move from guilt to love? Why is con...
Lean Learning: How Successful People Achieve More with Pat Flynn | POP 1262
How can “finding the fun” keep you relevant, satisfied, and motivated in business? Why is FOMO stalling your success? What is the real secret to being...
How AI is Changing Behavioral Healthcare with Nate Peereboom | POP 1261
How can AI ease the burden of clinical note-taking and even help you get paid faster? What are the risks of using chatbots in therapy? Why does AI in...
Paddling with Perfectionism: A Surf Retreat to Cultivate Pleasure, Presence, and Play with Kristen Ales & Kristin Mathes | POP 1260
What makes wilderness therapy different from traditional therapy? How can nature deepen real-time healing? Why are therapy boundaries essential on ret...
Exactly How to Do a Written Business Plan with Dave Lavinsky | POP 1259
How can a written business plan fix the number one mistake therapists make when starting private practices? Are you doing what you want to be doing wi...
3 Habits of Top Performers Revealed: Inside the 3,000-Person Study with Dr. Matt Dixon | POP 1258
What can a 3,000-person study teach us about the habits of top performers? Which of the five professional types do you most resemble – and how can you...
Sex, Money & Trust with Gary Katz | POP 1257
Why are sex and money such central, yet often avoided, topics in therapy? What key conversations should every couple have to build trust and intimacy?...
Invisible Influence: How AI, Lies, and Power Shape What You Believe with Professor Renée DiResta | POP 1256
How can we still trust the media in a time of unethical use of AI and social media propaganda? What is the best way to guard against disinformation? W...
Inside the Secret Customer Experience Playbook of Starbucks, Ritz-Carlton, Zappos, and Airbnb—with Dr. Joseph Michelli | POP 1255
How can clarity and intention make your brand stand out in a crowded market? Where should we draw the line between AI efficiency and authentic human c...
What You Need to Do to Get to the Next Level with Joe Sanok | POP 1254
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency...
Thriving with ADHD: How to Turn Neurodiversity into Your Superpower with Laurie Wilson, LMFT | POP 1253
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency...
How Playful Questions Can Heal Families: Beliza Perez on Creating Connection Through Famgabs | POP 1252
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency...
Is It Borderline Personality Disorder? Recognizing the Signs and Finding Help with Dr. Courtney Tracy | POP 1251
In this episode, Joe Sanok speaks with Dr. Courtney Tracy, also known as The Truth Doctor, about the reality of borderline personality disorder (BPD)....
Treating Medical Trauma and Stress with Dr. Christen Mullane | GP 290
What role does an interdisciplinary approach play in healing trauma and stress? How can medical systems unintentionally cause harm, and what can thera...
Optimism Bias Explained: The Science of Hope and Resilience with Dr. Tali Sharot | POP 1250
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency...
Practice Metrics that Matter with Tory Krone and Madeline Larsen | POP 1249
Joe Sanok talks with Tory Krone and Madeline Larsen about the few practice metrics that actually matter—retention, completed sessions, churn, and reve...
Fiona Oakes Holds the Guinness World Record for Being the Fastest Woman to Run a Marathon on All 7 Continents | POP 1248
In this episode, Joe Sanok talks with world-record marathoner and animal advocate Fiona Oakes about how passion and purpose fuel resilience. Fiona sha...
Why Instant Gratification Is Undermining Your Health – with Dr. Megan Lyon | POP 1247
What does the U.S. get wrong about wellness? Dr. Megan Lyons argues that real health isn’t about more—it’s about less. In this episode, she explores h...
Layered Leadership: How to lead Creatively with NYT Bestselling Author Lawrence Armstrong | POP 1246
In this episode, Joe Sanok speaks with NYT bestselling author Lawrence Armstrong about Layered Leadership and the role of creativity in effective lead...
The Strategic Genius of Taylor Swift with HBR Senior Editor Kevin Evers | POP 1245
In this episode, Joe Sanok interviews Kevin Evers, senior editor at Harvard Business Review and author of There’s Nothing Like This: The Strategic Gen...
Ketamine, AI, and Brain Health: What Practitioners Need to Know with Dustin Robinson, Esq. CPA | POP 1244
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their b...
Creating Just Communities: The Science of Collective Action with Nilanjana Dasgupta | POP 1242
How can we make scientific writing engaging for both experts and everyday readers? Why is focusing on local, collective action the key to real social...
How to Integrate Yoga into Counseling with Chris McDonald | POP 1241
In this episode, Joe Sanok talks with holistic therapist Chris McDonald about the biggest misconceptions around integrating yoga into therapy. They ex...
How to Help Couples Find Clarity in Their Relationships with Tarah and E.J. Kerwin | POP 1240
How can therapists help couples gain clarity before deciding to end a relationship? In this episode, Joe Sanok chats with Tarah and E.J. Kerwin, found...
How to Build A Second Income Stream Through Programs with Annie Schuessler | POP 1239
Tired of trading time for money?
Annie Schuessler shares how therapists can create programs, courses, and retreats to build alternative i...
How to Host Intensives with Dr. Adina Silvestri | POP 1238
How can intensives help reduce burnout—for you and your clients?
In this episode, Joe Sanok talks with Dr. Adina Silvestri about integrat...
What Every Therapist Should Know About Conflict with Harvard’s Bob Bordone | POP 1237
Do you avoid conflict with clients, staff, or even yourself?
Harvard’s Bob Bordone shares how therapists can use IFS and simple self-regu...
100% of Kelly McKenna’s Marketing is Through Instagram | POP 1236
Are you using Instagram within your marketing strategy? Which golden rules of Instagram can you stick with to get the best results? How can you market...
50 Marathons, 50 Days, 50 States with Ultramarathonman – Dean Karnazes | POP 1235
What are the radical possibilities of the human mind and body? How can you take a big risk and stick to it until the end? Why should you remember the...