Thinks Out Loud: E-commerce and Digital Strategy
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Thinks Out Loud: E-commerce and Digital Strategy
A weekly podcast exploring how e-commerce and digital trends shape your business and marketing strategy
Neueste Episoden
100 Episoden
The New SEO? (Episode 469)
Whether you want to call it SEO, AEO, AIO, GEO, or something else altogether, it’s clear that search is changing… or is it? Yes, customers are using A...
Google’s Antitrust Case: A Win for Big Tech? (Episode 468)
While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, I’m convinced that the big winner in the antitrust trial is…...
AI and Zero-Click Search: The Real Story (Episode 467)
For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In shor...
The Rise of Agentic AI Among Your Customers (Episode 466)
Agentic AI is almost certainly going to be huge… and probably soon. Early versions of agentic AI already exist today. Some of them even work pretty we...
Revisiting The Brand is the Prompt (Thinks Out Loud)
Unlike a lot of folks, I’m not convinced that AI agents are the end of brands. Sure, there’s a risk. But I still believe most customers will choose br...
Revisiting AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud)
Google seems scared. Customers seem ready to jump. Behaviors are shifting fast and furious. While I tend to think Google is in the best possible posit...
Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)
Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or...
Revisiting Google Closes the Gate (Thinks Out Loud)
You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disrupti...
The Brand is the Prompt (Thinks Out Loud 465)
One of my favorite facts about the internet is that people will always tell you when you’re wrong. Seriously. It’s a feature, not a bug. Because when...
Revisiting Is Apple Dropping Google? What Does That Mean For Your Business?
Apple told us at their WWDC that they’re seriously rethinking how they use AI on their devices, largely because they way they’s previously announced A...
AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464)
Mary Meeker’s latest report is out and it’s all about artificial intelligence. It’s a brilliant report. But it’s missing why all of these changes matt...
Google Closes the Gate on Marketers (Thinks Out Loud)
Google’s AI Mode in search, to put it bluntly, sucks. At least it does if your job is to drive traffic and revenue for your business. We all know that...
Touch Grass — Memorial Day 2025 (Thinks Out Loud 462)
It’s Memorial Day weekend here in the US. And Tim’s got some quick thoughts for you to enjoy before you take off for the weekend. Be sure to give a…
Digital Reset is Here (Thinks Out Loud 461)
This is a slightly different episode than usual, and, to be honest, slightly more self-promotional than usual, too. You see, I am very excited to shar...
Is Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460)
According to Search Engine Journal, Apple might be thinking about replacing Google with ChatGPT or Perplexity as its default search engine in Safari....
Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459)
My friend Mark Schafer just asked a brilliant question on LinkedIn about whether small and mid-sized businesses are destined to fall behind when it co...
Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)
This is a huge week around here. I’ve just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big...
Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)
Google may have just told marketers they can never use AI to create content. Or… maybe not. Their actual recommendations are somewhat more nuanced tha...
Here We Go Again: Marketing in Another Bizarre Economy (Thinks Out Loud 456)
So, the economy has been going through it over the last couple months — and especially over the last week in particular. That’s a plain fact. But it’s...
AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)
If there’s one thing I hate to see, it’s marketers, e-commerce, and customer acquisition folks who talk about AI as if it’s going to solve every probl...
Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454)
Artificial intelligence plays an ever-increasing role in marketing, e-commerce, and customer acquisition. Loads of companies and marketers use AI to p...
What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)
I’ve long believed that AI won’t steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer...
Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?
Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/...
AI and the Future of Marketing and E-commerce — How You Stay Relevant
I’ve long argued that artificial intelligence won’t take your job, but that smart people who use AI might. What you might want to think about though i...
Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451)
With all of the discussion around ChatGPT, generative AI, and large language models, you’d think that OpenAI’s tools — or those from Perplexity or Ant...
AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)
Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think...
Revisiting “The Only Way to Succeed Next Year” (Thinks Out Loud)
There’s only one way to succeed this year & and every year. Success is more than just what you do in digital or marketing. Success goes far beyond jus...
Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)
We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill conte...
How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)
Google’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (al...
What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)
Do you still need a website in an age of AI? More broadly, what is the point of your business’s website in an age of AI? As AI becomes more…
The...
When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446)
Artificial intelligence is part of marketing today. But, to hear most people tell it, it’s a frustrating part. AI is either the thing that will put al...
Predicting the Future of Your Business (Thinks Out Loud Episode 445)
“It’s tough to make predictions, especially about the future.” These words from one of the 20th century’s most sagacious philosophers, Yogi Berra, tak...
Revisiting Is Google Doomed in 2025? (Thinks Out Loud Episode 440)
Your business likely depends on Google, whether you like it or not. The whole reason I’m so focused on the role of gatekeepers — and how you can bypas...
Revisiting Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud)
One of the big themes behind Thinks Out Loud over the course of its 400-plus episodes is how you can bypass gatekeepers and still grow your business....
The Only Way to Succeed Next Year (Thinks Out Loud Episode 444)
As far as I’m concerned, there’s only one way to succeed next year. And, truth be told, it goes beyond success just in your business. I don’t mean to...
AI Is Not the Future. You Are (Thinks Out Loud Episode 443)
I’m having a ton of conversations lately about how AI will affect the future of work and employment. Many of these conversations start off with questi...
How Google Loses (Thinks Out Loud Episode 442)
Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid searc...
Giving Thanks 2024 (Thinks Out Loud Episode 441)
It’s Thanksgiving time again. Which means it’s time for me to share what I’m thankful for in 2024… and what I’m looking forward to in 2025. What am gi...
Is Google Doomed in 2025? (Thinks Out Loud Episode 440)
Just a few months after its 26th anniversary, Google faces more threats heading into next year than ever. The rise of artificial intelligence provides...
The Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439)
It’s time for Big Tech’s earnings once again. And, this time around there were some notable updates, particularly from Meta Platforms (i.e., Facebook)...