PR True Or False
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PR True Or False
True Or False PR is a public relations podcast dedicated to unwrapping many of the myths and preconceptions about the PR industry. Each week our hosts Phil Szomszor and Austin Brailey debate a topic and then decide whether they think it's "true or false". Follow the debate and suggest future topics...
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PR Should Be Seen As A Profession Rather Than A Trade
Latest CIPR research shows an industry striving to be seen as a profession without entirely embracing professional standards. Following a PR Week arti...
PR Is A Waste Of Money For Startups
Last week VentureBeat ran a piece about the launch of a new service for startups that means they don’t need to hire a PR agency anymore. Meanwhile Dra...
Retweets Are Essential In Measuring The Effectiveness Of Tweets
On this week's show Phil and Austin discuss the power and value of a retweet. Whether it's Ed Balls tweeting his name or people tweeting witty comment...
Facebook's Days Are Numbered
In the week that Facebook issued its financial results, which saw mobile advertising revenues at an all time high, Facebook's media coverage has been...
There Is No Such Thing As New News
Remember the story about how much Michael Phelps ate to train for the Olympics? Sound familiar? That's because it's a story that has been written befo...
Normal Client/Agency Etiquette Does Not Apply At Christmas
It's a Christmas PR True Or False podcast special, where Phil and Austin discuss whether normal client/agency etiquette applies over the Christmas per...
Google Should Cut Its Losses And Pull The Plug On Google+
Is Google+ a ghost town? Is it time for Google to give up? On today's PR True Or False podcast, Austin Brailey and Phil Szomszor discuss the merits of...
PR Agency Job Titles Are Meaningless
Are PR agency job titles meaningless? Two public relations consultants (or "dream weaver" and "strategy ninja" if you believe their business cards) di...
Email Is Broken As A PR Communications Tool
Is email broken as a PR communications tool? Two public relations industry insiders share their views on this week's PR True Or False podcast.
PR Agencies Should Be Allowed To Sign Off Their Own Copy Without Client Approval
Should PR agencies be allowed to sign of their own copy without client approval? Two industry insiders share their views.