The Truth About Marketing
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The Truth About Marketing
Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on the...
Neueste Episoden
165 Episoden
Ep 164: Farewell (Last Truth About Marketing Episode)
Bittersweet - it's the final episode of Truth About Marketing, but why!? (Actually, the reason is pretty cool. Check it out...)
Ep 163: Roy Peter Clark - The incredible 6-word writing reframe
Roy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, and show us the impact of our...
Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space
Laura Belgray reveals her email process that out-converts most gurus and the secret “revenue driving” power that fuels her emails.
Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook
Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only lau...
Ep 160: Abbey Woodcock - A Smarter Way To Work From Home
Abbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If you’re a freelancer, you’ll wa...
Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives
We’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share how she uses motivation and mo...
Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace
John Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. But they both have a lot to say...
Ep 157: Perry Marshall - Revisiting The 80/20 In Your Business
Revisiting the 80/20 with Perry Marshall. In this episode, Perry reveals the common mistake people make when applying 80/20 and how you can use it to...
Ep 156: How Ryan Levesque Is Revolutionizing Direct Response Marketing - Again
Ryan Levesque takes us in his Ask Method process for customizing your copy and marketing, and why the Ask Method is a perfect way to write high conver...
Ep 155: Tepsii - The “Dynamic Avatar Method” For Writing High-Converting Copy
Tepsii shows you how conversions increase when you focus on writing about what keeps your avatar up at night, instead of focusing on writing to the de...
Ep 154: Bond Halbert - Copy Secrets From A Legend In Direct Response
What’s it like to be a legacy of one of the greatest copywriters? Son of the late Gary Halbert, Bond, is on today’s show to share some of Gary’s copy...
Ep 153: Ron Douglas - How To Get Rich "Stealing" Recipes
Ron Douglas shares how he overcame hardships from a dysfunctional childhood to becoming a best-selling author of recipe books and online business owne...
Ep 152: Michael Hauge - 5 Mistakes of Ordinary Storytellers
How do the best copywriters write a good story lead? By using Emotion. To help you write copy with more emotion, Michael Hauge shares 5 mistakes ordin...
Ep 151: Laura Belgray - How To Steal Attention With Strange Copy (Then Keep It With Good Writing)
How do you convert buyers if you don’t have someone’s attention? And how do you keep your reader’s attention without boring them with the same “tricke...
Ep 150: Bushra Azhar - The Reverse Sign Up Method For Building A List of Buyers
The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Bushra Azhar...
Ep 149: Jon Stoltzfus - The Most In-Demand Copywriter On The Planet Right Now
There’s a heated battle among publishers right now and they’re all fighting over Jon Stoltzfus. In this newest episode, Jon spills his secrets on what...
Ep 148: Justin Brooke - How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys
Justin Brooke goes deep into the psychology of winning on cold traffic. In this episode, you’ll learn about the biggest mistake marketers make and why...
Ep 147: Mike Morgan - An Introvert's Path To Copywriting Royalty Status
A-List copywriter “Million Dollar Mike” Morgan shares how he overcame his debilitating shyness as a freelance copywriter and DEEP lessons from inside...
Ep 146: James Schramko - How To Work Less And Earn More
If you feel stuck trading time for money, then this episode is for you. Whether you’re a freelancer or business owner, there’s ONE metric that you can...
Ep 145: Aaron DeHoog - The Invisible Force Behind A 12MM Sales Day
What’s it take to go from a 5MM sales day to a 12MM sales day? Aaron DeHoog is the man responsible for helping Agora break record sales, and he agreed...
Ep 144: Carline Anglade-Cole - Sex, Drugs and Writing Controls
A-List copywriter Carline drops by to share inside the gig with some big names in health, how she approaches research when writing copy, and more…
Ep 143: Tom Breeze - How To Capture YouTube Viewers Before They “Skip” Your Ad
Tom Breeze reveals the psychology principles behind money-making YouTube ads... and how you can quickly get hip to this business-boosting platform mos...
Ep 142: Andrew Lermsider - 5 Easy Fixes That Instantly Boost Revenue on Your Website
Andrew reveals the critical marketing and testing components you absolutely must apply in your business... if you ever wanna hit 7 and 8-figure result...
Ep 141: Justin Blackman - What Justin Learned Writing 100 Headlines A Day (For 100 Days)
Justin reveals the tips and tactics he uses to brainstorm and write dozens of headlines everyday… and shows you how you can quickly boost your headlin...
Ep 140: Elin Marie - Elin’s Ten Step Control-Beating Copy Process
Elin Marie reveals her entire copywriting process from top to bottom... including her unique research method that's helped produce several controls in...
Ep 139: My Best Advice For Freelancers
I wanna share some raw truths about how I started out as a freelancer more than a decade ago... and the things I'd change If I was beginning today. Th...
Ep 138: Erik Stafford - Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message
Erik shows you how you can combine the power of persuasive copy with unforgettable design... so you can shoot up sales and forge rock-solid bonds with...
Ep 137: Susan Berkley - Sharpen Your "Spoken Image" With The Industry's Top Voice Coach
Susan Berkley helps top marketers and sales pros hone their spoken image, and boost their persuasive powers with voice. (I met Susan at Brian Kurtz's...
Ep 136: Hollis Carter - From Rafting Guide To Top Level Biz Consultant
Hollis Carter shows you how you can connect with your dream clients and future biz partners... without slogging through boring "business conferences."...
Ep 135: Marketing Masters Highlights
Top-of-the-heap marketers sharing insider tactics that'll multiply your sales faster than you ever imagined possible; you're getting highlights featur...
Ep 134: Copywriting Legends Highlights
Whether you're attending Copy Chief Live or not... you'll wanna hear their unique insights on persuasive copy, unforgettable hooks, and going deep int...
Ep 133: John Forde - Great Leads and Learning From Losers With Agora’s Top Freelancer
John Forde reveals his unique process for writing a promo package and shows you how you can nail your big idea and your perfect avatar.
Ep 132: Marcella Allison - Why Women Need to Band Together in a Testosterone-Fueled Business World
If you’re a woman living in a testosterone-fueled business world, you’ll be nodding your head at this one... and if you’re a man, you probably have no...
Ep 131: Marc Gutman - Better Storytelling From The Guy Oliver Stone Trusted To Find The Best Ones
Marc Gutman shows you how you can sharpen your storytelling chops with his unique Hollywood experience and what you absolutely must focus on to delive...
Ep 130: Mark Ford - Hard Lessons From The Most Interesting Man In Direct Response
Mark reveals the hard lessons he's learned over decades in the world of direct response and what you absolutely must focus on to double and triple you...
Ep 129: Taylor Welch - The Business-Boosting Power Of Humor And Personality
Come find out how Taylor doubled his company's revenue, and what you absolutely must do today to grow your business, fast. (You'll want to hear Taylor...
Ep 128: Kris Reid - The Overlooked Selling Power Of Search Rankings
Kris Reid shows you the inner workings of Google's search algorithm... and the ONE thing you absolutely must focus on to rank your business higher. (I...
Ep 127: Bedros Keuilian - The “Cockweed” Mindset For Rock-Solid Success
Bedros Keuilian shows you how to boost your entrepreneurial mindset with the "immigrant edge" and how to indoctrinate your prospects so they can't hel...
Ep 126: Damian Lanfranchi - The Secret To An Entrepreneurial Life That'll Never Pass You By
Damian Lanfranchi reveals the mindset stuff you'll need to live life on your terms without sacrificing your money-making opportunities. (Listen to Dam...
Ep 125: John Romaniello - Leapfrogging Your Competition With Superior Writing Chops
In this episode, John Romaniello reveals the tactics, shortcuts, and secrets molding his unique writing style... and how you can quickly build an audi...