Black T-Shirts
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Black T-Shirts
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Crea...
Neueste Episoden
54 Episoden
The Great Unlearning: Live From The B&T Breakfast
Recorded live at the B&T Breakfast powered by Mutinex, this special Black T-Shirts episode explores the things marketers have had to unlearn to move f...

Susan Credle - Creative Space & Brand Characters
In this episode of The Black T-Shirts Podcast, we sit down with legendary creative leader Susan Credle, former Global Chief Creative Officer at FCB Gl...

Going Rogue & Chicken Handbags: Live At Mumbrella 360
Recorded live at this year’s Mumbrella360, this special episode of The Black T-Shirts Podcast revisits the most powerful insights from some of their f...

Sam Rowlands: Killer Stats and Pink Chips
This week on Black T-Shirts, we're joined by Sam Rowlands, a multi-award-winning Creative Lead and Art Director at global innovation agency AKQA.

Luke & John McKelvey: Celebrity Culture and Ocean Views
In this episode of Black T-Shirts, we dive into the sun-soaked world of celebrity culture, branding, and the creative chaos behind global campaigns wi...

Kim Gehrig: Singing Vaginas and The Creative Skewer
In this episode, we sit down with director Kim Gehrig, whose work spans iconic campaigns like This Girl Can, “Play it Safe” for The Sydney Opera House...

Phill Agnew: Hard Graft and Soft Nudges
In this episode of The Black T-Shirts Podcast, we’re joined by Phill Agnew, host of Nudge, the only podcast dedicated to consumer psychology. Phill sh...

Brooke Hammerling: Pop Culture and Public Relations
This week on The Black T-Shirts Podcast, we sit down with Brooke Hammerling legendary PR strategist, founder of boutique agency The New Thing, and the...

Chris Beresford Hill - Big Things and Creative Details
In this episode of Black T-Shirts, we sit down with Chris Beresford-Hill, a creative heavyweight with advanced degrees in hustle. In his new role as...

John Schoolcraft: Mind Control & Milk
In this episode of The Black T-Shirts Podcast, we sit down with the Global Chief Creative Officer at Oatly, the brand that’s become synonymous with re...

Sherilyn Shackell - Making Marketers and Leading Cults
Today’s guest? She doesn’t wear a black T-shirt. She builds the people who lead the people who run the brands who sell you the black T-shirts.
S...

PJ Pereira - Al Coke Trucks & Creative Liberation
We're back for season 5 and to kick things off we have PJ Pereira. Esteemed novelist, screenwriter, martial arts black-belt and co-founder of award wi...

Gunny Scarfo: Notification and Storytelling
This week they’re joined by Gunny Scarfo, Co-Founder at Nonfiction Research, creators of uncensored, emotional research studies that have influenced e...

Live from SxSW Sydney with Henry Innis
This week is a little different. Adam & Brent are live at South By South West and joined by longtime friend and supporter of the Black T-Shirts podcas...

James Hurman: Previously IT and Future Demand
This week they’re joined by James Hurman, a New Zealand-based entrepreneur, investor, author and advertising effectiveness expert. James is also the f...

Johnnie Ingram: We Have Notes On This Episode
This week they’re joined by Johnnie Ingram, Award Winning Executive Producer, Creative Director, Director & Show Creator of We’re Here — the unscripte...

Wanda Pogue: Post Creative Strategy
In this episode of Black T-Shirts, Wanda Pogue, Global Chief Strategy Officer of Vayner Media, speaks to how her understanding of creative strategy ha...

AI Merry: The Title For This Episode Could Be Better
In this episode of Black T-Shirts, Al Merry chats to Adam and Brent about what it takes to move from being a creative to founding and running a creati...

Mia Freedman & Nat Harvey: Sex toys, Super, and Strife
In this episode of Black T-Shirts, Co-founder and creative force Mia Freedman leads with her passion for authentic, women-first storytelling, while CE...

Davo, Dancing and Creative Direction
This week they’re joined by David Hallberg, Artistic Director of The Australian Ballet.
David, or Davo to his mates, was one of the world's mo...

Erin Riley Disruption and Rigour
On this weeks episode of Black T Shirts Adam and Brent are joined by the newly appointed CEO of TBWA Worldwide, Erin Riley.
We go deep i...

Sir Martin Sorrell - Big and Little Thinking
Black T - Shirts is back with a bang. Sir Martin Sorrell, a titan of the advertising world, joins us for an unmissable episode. From his early career...

Rory Sutherland: Two Way Doors & Being Distinctive
Welcome back to the next episode of black t-shirts! Rory Sutherland, Vice Chairman of Ogilvy UK, needs little introduction. With over 30 years of expe...

Andre Toledo: Patience & Taking Creative Opportunities
This weeks guest is Chief Creative Officer at DAVID New York Andre Toledo. In 2019, André opened DAVID Madrid in a small 10-person WeWork office In ju...

Sue Anderson: Transposable Creativity & Back Of The Deck ideas
Todays guest is Sue Anderson. Sue grew up in South Africa and during her 10-year stint with TBWA\Hunt\Lascaris in Johannesburg, Sue went from copywrit...

Henry Innis: Speaking Numerically & Entrepreneurship
Todays guest is Co-Founder and Chief Executive at Mutinex. The journey is a fascinating one that now finds himself in new york. Under-30 Achiever of t...

Nicky Sparshott: Buy In & B Corp
Welcome to another episode of Black T-Shirts. This weeks guest is Nicky Sparshot. With more than 25 years of expertise, she specializes in brand devel...

Jon Evans: The Uncensored CMO
Todays guest is fellow podcaster and Chief Customer Officer of the polarizing System one. As the host of the Uncensored CMO he explores the good, the...

Susan O'Brien: Snoop Dogg & Creative Enabling
Today we have an in person guest all the way from the UK, Susan O'Brien.
Susan joined Just Eat Takeaway.com in 2016 as a consultant working on a...

Mark Molloy: Control & Creativity
Todays guest joins us from LA but is an Australian through and through. Director Mark Molloy.
Mark grew up on a farm in Australia, and the ide...

Tony Bradbourne: Avoiding the Status Quo & Making Things Special
Tony Bradbourne, the co-founder of Special. From humble beginnings in Auckland to establishing offices across multiple continents, Bradbourne's journe...

CJ Hendry: Inflatables & Exceptional Marketing
New York based Hendry's journey began as a mere hobby. She’s come a long way since studying architecture and finance in Brisbane. she She ultimately d...

Samira Ansari: Wall Paper & Going Rogue
Samira Ansari is a multi-award-winning creative and currently serves as the COO at Ogilvy New York. Born in Iran before moving with her family to Mel...

Ryan Reynolds & Reviews
It's our Season 2 finale and end of year wrap, featuring three listeners from different sides of the marketing world, client and agency (like our host...

Andrea Diquez: Forensic & Gut
Andrea Diquez is the Global CEO of one of the hottest creative shops on the planet, GUT, based in Miami. She got there by making the biggest agencies...

Sir John Hegarty: 80% Idea & 80% Craft
Sir John Hegerty needs no introduction. He's not just the H in BBH he's also a founding partner of creative agency superbrands Saatchi & Saatchi, and...

David Droga: Care and Speed
On the day David Droga sold his agency to consultancy Accenture Interactive he announced the news by telling the agency 'We won". Hear how David has h...

Alex Bogusky: Ad Recovery & Mind Discovery
A creative icon who brought us a Subservient Chicken, made people freakout over Whoppers and led Crispin Porter Bogusky to Cannes Grand Prix in 5 diff...

Mark Fitzloff: Chaos & Columns
Join us as ex Global ECD of Wieden + Kennedy, and now Founder of Opinionated lets us in on several secrets of the industry. Mark tells us the secrets...

Russel Howcroft: Silver Spoon & Silver Tongue
You wouldn't expect one of the biggest champions of creativity in Australia to come out of Scotch College and be part of the Melbourne Establishment....