Grey Matter: A Podcast About Ideas
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Grey Matter: A Podcast About Ideas
Each week Grey brings you five important things happening in the world of social and digital media. This round table panel covers platform updates, creative inspiration, stories in the news, and more. Powered by Grey, Famously effective since 1917
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What feeds Chef Akshay Bhardwaj's passion?
For Executive Chef Akshay Bhardwaj, becoming a chef was not always the plan. It took perseverance and a little bit of defiance for him to rise in the...
Where does Cyndie Spiegel find Microjoys?
For A Year of Positive Thinking author Cyndie Spiegel, writing her second book came after a year of personal struggle and loss in 2020. Yet, she still...
What led Arielle Assouline-Lichten to build Slash Objects?
Arielle Assouline-Lichten’s dream was to create a furniture design studio that creates social change - that’s what led her to start Slash Objects, an...
Why did Rob Herting press play on QCODE?
Rob Herting saw a void within the podcast space where nobody else did – cinematic quality audio fiction. After leaving his job at a talent agency, he...
How did Dr. Zach Thomas grow his channel on YouTube?
For Zach Thomas, the idea of doing anything other than teaching tennis seemed out of reach while studying at Slippery Rock University in Pennsylvania....
What did Nathalie Walton expect with Expectful?
Nathalie Walton found that there were not enough resources devoted to the mental health of expecting mothers. After a serious health scare during her...
How did Neil Tanna find time for Howbout?
For law school graduate Neil Tanna, the idea of losing touch with his university friends was heartbreaking. Motivated by the excitement of creating an...
How did Gavin McIntyre grow Ecovative from the ground up?
For Gavin McIntyre, what started as a classroom project and a passion for helping the planet, is now an audacious goal of ending the world's dependenc...
What made The Sloomoo Institute stick?
For co-founders and longtime friends, Karen Rabinovitz and Sara Schiller, the idea of creating a place for play was always at the tip of their fingers...
What set the stage for Jessie Mueller?
Jessie Mueller’s Broadway career started in 2011 with the revival of On a Clear Day You Can See Forever, where she starred alongside Harry Connick Jr....
Season 4 Trailer
New episodes of Grey Matter: A Podcast About Ideas are launching soon and will release every other Tuesday. The Webby Award winning podcast is back wi...
Six Feet Over: Shared Perspectives From The Time We Went Away
This week, we're sharing a special episode of Grey Matter, featuring an idea from within the walls of Grey, a project called Six Feet Over.
Six...
How did Christie Horvath unleash Wagmo?
Wagmo is a pet insurance brand founded by serious dog-lover Christie Horvath. She learned just how important pet insurance could be after her dog was...
Who inspires Alyse Nelson of Vital Voices?
Alyse Nelson has spent her entire career empowering women worldwide. Her non-profit, The Vital Voices Global Partnership, has served more than 18,000...
Where did Dennis Crowley pioneer FourSquare?
Dennis Crowley created the first community that integrated social media with the real world when he invented Foursquare, the location-based technology...
Why is connection key for Susan McPherson?
Susan McPherson was not expecting to spend a year in isolation when she sat down to write the book, The Lost Art of Connecting. Susan leads McPherson...
How did Jim McKelvey capitalize with Square?
When Jim McKelvey invented the Square card reader with Twitter Founder Jack Dorsey, he had no idea he was headed into a David vs. Goliath battle with...
How is Tiana Epps-Johnson modernizing U.S. elections?
Tiana Epps-Johnson and her co-founders had an ambitious and critical goal; to simplify and modernize U.S. elections.
To reach this goal, they es...
How did Sadie Kurzban kick start 305 Fitness?
It's no wonder 305 Fitness founder and CEO Sadie Kurban has been called "the next fitness cult leader" by the New York Observer. With seven studios ac...
How did April Walker refashion Walker Wear?
April Walker became a legend in the hip-hop fashion scene, as the first woman to break into the industry when she opened her store, Fashion in Effect...
Grey Matter Season 3 Coming Soon!
New episodes of Grey Matter: A Podcast About Ideas are launching on Tuesday June 15th and release every other Tuesday.
Follow to hear firsthand,...
The Pillars of Creativity: Audacity
This episode wraps up our deep dive into the question “What makes a good idea a great one?”
We’re deep-diving into the creative criteria we hold...
The Pillars of Creativity: Craft
We are continuing to investigate “What makes a good idea a great one?” through the creative criteria we hold our work to at Grey. This week is “Craft....
The Pillars of Creativity: Simplicity
“What makes a good idea a great one?” is the question we will continue to explore on this bonus series.
We’re discussing the creative criteria w...
The Pillars of Creativity: Surprising but Feels Inevitable
Welcome to Grey Matter’s first bonus series, exploring the question: “What makes a good idea a great one?”
We’re diving into some of the ideas w...
Listen now to #5Things
Check out #5Things from Grey, a weekly round table panel that covers the latest in social media. Check it out wherever you get podcasts.
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Why did George Dawes Green start The Moth?
When George Dawes Green hosted his first Moth event, before even calling it The Moth, the event, in his words, was “horrible.” Through determination a...
What moved Jackie Carter to invent the Not Reaching! pouch?
When Jackie Carter earned her three post graduate degrees in her 40’s, all she wanted to do was help people. After the brutal murder of Philando Casti...
How did Unsplash change the creative process?
When Mikael Cho and Stephanie Liverani created Unsplash they had no idea how quickly they would find success – seemingly overnight. Unsplash fills the...
What motivated VC Chickering to write her first book?
After navigating a painful divorce, VC Chickering used her personal experience to write her first novel, the humorous and racy, Nookietown. We’ll lear...
Why did Keith Cartwright redefine Saturday Morning?
In 2016, motivated by the deaths of Philando Castile and Eric Garner and many others, Keith Cartwright, and his collaborators, started the creative co...
How does Tal Zvi Nathanel keep things interesting at Showfields?
As a child, Tal Zvi Nathanel would look through the department store windows in New York City and be transported to a magical place. This passion for...
Has 2020 been what Great Good Fine Ok frontman Jon Sandler expected?
When Jon Sandler started collaborating with his bandmate Luke Moellman, there was an instant musical chemistry that led them to start the band, Great...
Where did Claudia Edelman find the inspiration for We Are All Human?
For Claudia Edelman, advancing an agenda of diversity, equity, and inclusion for the Hispanic community can be traced back to her most-formative child...
What motivated Greg Marsh to open KeyMe?
When Greg Marsh's wife was locked out of their apartment, the experience of calling a locksmith was so negative that it inspired Greg to innovate. In...
How did Dr. Shantanu Gaur blow up weight loss?
The challenge for Allurion Technologies co-founder, Dr Shantanu Gaur and his team was to invent a safe and inexpensive way for a gastric balloon to en...
How does J. Ivy catch an idea?
J. Ivy is a poet, rapper, and spoken word artist whose creative journey began when a teacher assigned him to speak in front of a crowd. His love of la...
How did Wesley Kang and Tanya Zhang find the right fit with Nimble Made?
Tanya Zhang and Wesley Kang are the co-founders of the men's fashion brand Nimble Made. They created a clothing brand focused on size inclusion for me...
What drove Sean McKenzie to the idea for Steereo?
Steereo Co-Founder Sean McKenzie is driven by music. It’s a drive that’s led him to a one-of-a-kind business solution for ride-share app drivers. The...
Was Bracketology a layup for Joe Lunardi?
Joe Lunardi has had a lifelong passion for basketball. A passion that has led him to his career in Bracketology at ESPN. Each year, he projects the NC...