Focus Is Your Friend: How to double down on marketing that matters
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Focus Is Your Friend: How to double down on marketing that matters
Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social med...
Neueste Episoden
68 Episoden
Episode 68: Goodbyes Aren't Forever, with Lee Caraher
Dear FIFY Listeners
This is our final episode of Focus Is Your Friend.
Thank you for listening for the past 67 episodes! I’ve really enjoy...
Episode 67: An Extreme Marketing Makeover, with Erin Dwyer
Erin Dwyer is a marketing guru with a passion and enthusiasm for the digital world. Erin is currently the SVP of Ecommerce, Social and Digital Marketi...
Episode 66: Put that Plan in Motion, with Glenn Mattson
Glenn Mattson is the president of Mattson Enterprises, a consulting and training firm which specializes in helping you put those plans you’ve spent so...
Episode 65: Testing for Success, with Chris Dayley
Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade...
Episode 64: The Scientific Marketing Method, with Drew Neisser
Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade...
Episode 63: Marketing Tips for the Long Haul, with Brandon Laws
Brandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinato...
Episode 62: Precision Targeted B2B Marketing on LinkedIn, with AJ Wilcox
AJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partne...
Episode 61: A/B Test and Move, with Mike Porcaro
Building and growing businesses, from category creation to global expansion, is a passion of Mike Porcaro’s and it's a through-line in his career. He...
Episode 60: Badass Your Brand, with Pia Silva
Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for...
Episode 59: Control the Conversation with Content, with Joe Stradinger
Joe Stradinger began his career as a CPA with Arthur Andersen. His first assignment was in Budapest, Hungary, where he performed business valuations t...
Episode 58: Get Your Mindset Right, with Ken Rutsky
Ken helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough, achieve, and grow market leadership in new and existing...
Episode 57: How to Achieve “Stadium Status,” with John Brubaker
John Brubaker is a nationally renowned business performance consultant, speaker, and award-winning author. John teaches audiences how to obtain better...
Episode 56: How to do Affiliate Marketing Well, with Robert Glazer
Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepre...
Episode 55: How to Align Your Content Strategy With Your Business Goals, with Liz O'Donnell
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its clients' digital marketing and social media strategies. She...
Episode 54: How to Make Content Actionable, with Liz O'Donnell
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She...
Episode 53: How to Leverage the Heck Out of Your Content, with Liz O’Donnell
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She...
Episode 52: You Have to Think to be a Thought Leader, with Nav Athwal
Nav Athwal is the Founder and CEO of RealtyShares, a curated online marketplace for real estate investing. His platform connects individual and instit...
Episode 51: Focus on the Person, with Tara-Nicholle Nelson
Tara-Nicholle Nelson is the Founder and CEO of Transformational Consumer Insights, Inc., a data, insight, and strategy firm. TCI helps brands understa...
Episode 50: Answer Every Complaint, with Jay Baer
Digital marketing and online customer service are broken, and Jay Baer brings the repair kit.
Jay has created five multi-million dollar companie...
Episode 49: How Do You Prove Your ROI?, with Renee Wilson
Renee Wilson is the president of the PR Council, the professional trade association for agencies practicing public relations, within the world of mark...
Episode 48: Stop Wasting Time, with Marketing VP Jay Krishnan
With more than 20 years of experience in technology, SaaS, and B2B offerings, Jay Krishnan, Automile’s Vice President of Marketing, brings deep expert...
Episode 47: Who Cares? So What? Why You?, with Heidi Krupp-Lisiten
Described by Bella NYC Magazine as being passionate, energetic, and full of life, K2s founder and CEO, Heidi Krupp-Lisiten, is right at home in the wo...
Episode 46: How to Structure Your Social Media Management, with Jen McClure
Jen McClure is one of the original authorities on digital and social media. More than a decade ago, she anticipated the significant impact that these...
Episode 45: Be Relevant First, with David Wisnom III
David Wisnom III is the founder & Chief Strategist of SightCast Inc., a brand strategy and marketing consultancy. David's background in developing bra...
Episode 44: How to be an Effective Internal Communicator, with Mimi Garrity Denman
It may be an overused word but Mimi is truly passionate about helping create truly outstanding workplaces.
Throughout her career, she has taken...
Episode 43: Good, Well Written Content Makes The Difference, with Kevin Craine
Kevin Craine is a professional writer and editor, an internationally respected business analyst, and an award-winning podcast producer. Kevin's podcas...
Episode 42: Why Marketing and Sales Must Coexist, with Kendra Lee
In spite of starting her career in accounting, failing IBM’s entry level sales exam, being given a territory that had never bought anything, and being...
Episode 41: Dedicate Resources Towards Measurement and Learning, with Libby Hall
Libby leads the client services team at IDMLOCO, a digital strategy agency at the intersection of public affairs and marketing. With more than ten yea...
Episode 40: How to do #Hashtags Right, with Lee Caraher
Today we’re going to talk about #Hashtags. How do you use them -- and how do you use them well?
“Make sure you know what your hashtag means be...
Episode 39: Five Books to Read in Q1, with Lee Caraher
So many books, so little time! We’ve taken the guesswork away by highlighting the best books you need to read this quarter.
“Each of these boo...
Episode 38: Base Your Content Marketing Around Trends, with Julie Kim
Julie developed Saison Beauty to bring together her passion for luxurious skin care treatments, eco health-friendly products, and holistic health.
Episode 37: How to Know When You Shouldn’t Hire a PR Firm, with Kristen Ruby
Kristen Ruby is the CEO of Ruby Media Group, a full-service Public Relations and Social Media Agency in Manhattan. Ruby is one of the preeminent socia...
Episode 36: Be Authentic and Transparent, with Lee Caraher
In our final episode of February, we look back at some of the best social media and storytelling lessons we learned this month from Heather Hawkins, L...
Episode 35: Tell Your Founding Story, with Heather Hawkins
Heather helps companies in the wellness and outdoor industries elevate their brand message to increase the positive impact they have on their consumer...
Episode 34: 4 Things To Know About Company Activism in 2017, with Lee Caraher
Activism is the new black for brands in 2017. What does this mean for you?
“Walk the Walk. Don’t profess a point of view that your company can...
Episode 33: There’s No Room For Ignorance in Social Media, with Liz O'Donnell
We liked her so much we kept talking!
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital...
Episode 32: How to Do Twitter Right in Trump’s America, with Liz O’Donnell
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She...
Episode 31: Do What They Need -- Not What They Want, with Doris Hobbs
Doris Hobbs is an accomplished, published writer, marketing and media consultant with a successful history of leading her clients to deliver business...
Episode 30: Listen To What Your Customers Are Telling You, with Lee Caraher
In our final episode of January, we look back at some of the best lessons we learned this month from Ian Garlic, Sarah Anderson, and Dave Karraker. <...
Episode 29: Make Your Event Different to Be Remembered, with Lizz Torgovnick
Lizz approaches life as she approaches every challenge, as an opportunity to be awesome and she delivers on this Sequence core value every time.
...